Curious...
I have a relatively small event registration going on.
322 registered. 59 abandoned. That seems to be high. What is that? 28%?
I send 3 abandoned emails. One after 1, 2 and 3 days.
1 |
Payment |
27 |
Personal Information |
28 |
Registration Summary |
3 |
Sessions |
59 |
Grand Total |
Is that normal?
Add:
I did a little more reading.
Cart Conversion Rate = ( Number of Completed Purchases / Number of Shopping Carts Opened) X 100
Cart Abandonment Rate is 1 - the cart conversion rate
Based on that formula my rate is 15.49%.
Average rate is under 70%.
Above is for online purchases which I suppose is different than registrations.
#Miscellaneous
------------------------------
Steven Schlossman
Jack of all trades. Master of none.
BMW Car Club of America
------------------------------