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  • 1.  UTM parameters sending to MAP

    Posted 07-26-2021 16:02
    Has anyone successfully been able to pull UTM parameters from registrations in Cvent and pass to their MAP via an API?

    Elizabeth Kratzert
    Director, Marketing Operations

  • 2.  RE: UTM parameters sending to MAP

    Posted 07-28-2021 09:27

    Hi Elizabeth,
    I am trying to think through how you would do that if the parameters are always different? Would you just map to a custom field? I am thinking maybe you create a custom field with the UTM parameters that can sync if triggered? 

    We're having a similar discussion about how to sync poll answers (we use Zoom and have the Zoom integration), but the challenge is that our questions (and answers) are always different. 

    Lori Wildman
    Senior Marketing Manager
    DuCharme, McMillen & Associates, Inc.