We pivoted very quickly from live to virtual, as we had several live events in process. Due to the pivot, our "one man team" for event planning became a "two man team" as our marketing team wanted to ensure success for our business development team with this new platform.
My biggest tip is to OVERCOMMUNICATE to your business development team, executive leadership team, and any other stakeholders. We also included our entire organization, as our in-person educational events that were moving to virtual events gave everyone in our organization the opportunity to learn more about what we do. It's been great to see a lot of employees take advantage of this free training.
We have not hosted a virtual trade show, as sponsors/exhibitors are not part of our current model.
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Lori Wildman
Senior Marketing Manager
DuCharme, McMillen & Associates, Inc.
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Original Message:
Sent: 07-09-2020 11:30
From: Danielle Czark
Subject: Cvent Customer Success Groups: Virtual Trade Shows Breakout Activity
Hello, Cvent users!
Are you all registered and are getting excited for the Customer Success Group series kicking off next week? During the live session, you will be divided into virtual breakout rooms to connect in smaller groups and discuss a mock planning checklist for pivoting to a virtual experience. Get a head start and use the attached blank template to create an event planning check list of your own!
You can stay connected to this discussion by clicking the star at the top of this post to follow it. Be sure to continue the conversation once the session completes and hear strategic tips from other users in the series for virtual trade shows.
Ready to network and chat with your fellow users now? Copy the questions below, click reply, paste the questions, and provide your responses.
- What are some tips you have for pivoting an in-person event to virtual?
- How has your event planning processes changed?
- Have you hosted a virtual trade show already? Share any tips on what worked and areas of improvement.
We look forward to seeing you live (virtually) soon! Let us know if you have any questions. :) #ManagingVirtualEvents
#Flex-Creating/ManagingEvents
#ManagingVirtualEvents
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Danni Czark
Senior Associate, Online Community Marketing
Cvent
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