In my opinion the VP is over thinking. :)
We have an older demographic and the 1st year with cvent and +1000 attendees we only had a handful of people complain and need help. Each year I get less emails or phone calls needing help.
I look at the percentage. While I strive for 100% good registration experiences, let's face it, you can't please everyone. If 5 people are confused and I have to hold their hand or register them, my job is done. :)
I have created screen shots how to modify registrations. The trick is getting them to read.
My last event someone told me they couldn't figure out how to modify their registration. I asked him, did you see the email?
I don't look at emails.
My advice is simplify the registration as much as possible.
There are different ways to accomplish the same thing.
Our first year I used advanced questions where session groups would have worked better.
I moved events questions to admission questions.
Don't ask a question if you don't need the answer.
Another thing I do is I have several of my attendees either test the registration or pre-register before anyone else.
These attendees are my most critical attendees. They have a different perspective than I. Fresh eyes.
As event builders, we are too close to the registration. We see it everyday. We know what we meant to say.
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Steven Schlossman
Jack of all trades. Master of none.
BMW Car Club of America
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Original Message:
Sent: 02-18-2020 22:09
From: Stacy Wright
Subject: Instructional Guide for Registrants
Hey Kim - welcome to Cvent! This might not be the best suggestion, but - given what your VP is asking - I think you may need to do screen shots (or video yourself clicking through the site) to put a personal touch on your guidance specific to this event.
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Stacy Wright
Event Manager, Commercial Excellence
Galderma Laboratories, L.P..
Original Message:
Sent: 02-13-2020 09:15
From: Kim Abbott
Subject: Instructional Guide for Registrants
We're new to CVENT. We're launching our first event next week and our VP would like us to send an instructional guide explaining how to register on CVENT. Are there any guides or instructional videos that already exist that I can share with our members? To me, the site is very easy to use and self-explanatory but we want to be as user-friendly as possible. Any help is greatly appreciated!
#EventApp-Building/managing
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Kim Abbott
North Carolina Electric Membership Corporation
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