Hello and happy start to a new week! In our continued times of social distancing, we understand building a sense of community is more important than ever. To provide you an always-on space to network and engage with your peers, we are launching the first of our new weekly series, Huddle of the Week. Every Monday, the Cvent Community Team will post one discussion question focused on the event and hospitality industries, overall best practices, and adapting to the times we are in to be successful and support one another.
Our first discussion question this week is: What are the differences in KPI analysis between in-person and virtual-only events? Have the goalposts shifted in terms of what is deemed "successful"?
Please reply with your thoughts/ideas/responses. You can also ask additional questions or share your own experiences based on other users' responses. Initial thoughts can spark more ideas, so be sure to share your insights, even if you don't have direct experience. If you agree with other users' replies or found it helpful, be sure to click the Recommend this Item button.
Please let us know if you have any questions or feedback on our new series! #HuddleoftheWeek #VoiceIt
Our goals are creating fatigue-free events that give people the opportunity to fit our trainings around their typical work day. Success to us is providing content that people will use, absorb, be able to use to help their internal teams, and work more closely with our evaluation staff. Success is also filling our sessions so quickly that we have had to open new sessions 3 separate times for the most recent training. We hear feedback that our courses work to make registration easy, made access easy, and give people valuable information upfront. When we have people recommending their colleagues and people from other states to attend our events, we call that a win!
We work with educators, so they tend to come in early and stay late. A lot of our content for events has been morphed into longevity courses (lasting 6 to 8 weeks for ease of training), added video as well as downloadable content, given access to registrations to materials until the end of the calendar year, and we are focusing on specific company facilitators for each course that focuses on particular skill sets. We host a weekly Zoom touch-base, promote people to register for our event to have the assistance of the course facilitator, and we are giving some time for people to network! It should be excellent and fun!