Our product demo has levels depending on the audience. Some are high-level overviews, some are data-specific sessions, some are for administrators and overseers, and some are deep dives that get into the nitty gritty of what our services can do - overviews are broken up into 3-4 sessions within a series, data and administrator sessions are more in-depth chunks that are offered for 60-90 minutes on a rotating basis, and deep dives are often weekly drop ins... come to one, come to them all, etc.
I think for engagement, we need to be flexible on what is offered, how often it is offered, what audience needs we're targeting, and the time constraints of our attendees - we often have people register for one course, series, or session, and they have to send someone in their place or they need a recorded copy to go over with their staff later (we deal with education). We have to be offering what our members need instead of what we assume they need - gotta listen!
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Amanda Adams
Professional Learning Coordinator
Cognia, Inc.
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Original Message:
Sent: 01-31-2022 11:01
From: Ridhima Krishan
Subject: Boost your sales and increase product awareness with Deminars
Hello everyone, hope you all are doing great! Let's jump on to this week's Huddle of the Week discussion to talk about Deminars.
For all those wondering, what is a Deminar – it is a customer demonstration and seminar combined. Virtual event planners will be hearing this word a lot more in the future, as in-person product launches are swapped for digital demos and time-consuming face-to-face sales calls are replaced with punchy webinars and digital discussions. While a webinar format has proven essential in creating awareness virtually, the product deminar offers a dual opportunity to spread the word on industry topics as well as boosts product sales. Today, various sales and marketing experts find this a great lead generation tool to drive the prospect to customer conversions!
With this thought in mind, we would love to know your thoughts on –
- How do you integrate your product demo with the industry/ expert topic? How much time would you suggest allotting both parts of the session?
- What are some best practices to create engaging product demo content for a deminar?
It's always wonderful to empower each other with knowledge. So, drop in some of your insights for all of us here in the community!
#HuddleoftheWeek #VoiceIt
#ManagingVirtualEvents
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Ridhima Krishan
Sr. Associate, Customer Marketing
Cvent
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