Hi Danni and Cvent folks,
Not only do we track out open rates (Q3 average =20%), but we also track our hyperlinked call-to-action items within our emails with Click Tracking.
https://support.cvent.com/apex/CommunityArticle?id=000100559&Lang=en_US&searchTerm=click+trackingClick tracking was useful for A/B testing to determine when to send virtual event reminders that include join buttons and we've used it to track topical interest. For example, we had a Thank You email that contained three images with embedded links videos. We tracked topical interests based on the click-throughs.
On another note, we have been taking creative license with our register buttons in the Cvent email invitations. Instead of "RSVP Now" or "Register Now", we are using content tied to specific activities. Several examples:
Golf Outing:
Fore! Save My SpotPresident's Achievement Virtual Celebration (Event that recognizes our top sellers):
Let's Celebrate!
Thanks for sharing, everyone!
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Loretta Peterson
Events Associate
CDW
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Original Message:
Sent: 10-13-2021 11:23
From: Danielle Czark
Subject: Tracking your emails in Cvent
Hello everyone! Another edition of Tip of the Week coming your way. Let's discuss emails – it is important to get your message out there, whether you are sending event invitations, reminders, pre-event info, or otherwise. But are you taking the necessary steps to double check all emails were sent, received, and reporting on which were opened? Keep reading for some helpful reminders on how to track your emails!
- Confirm emails were delivered via Email Details report
- This report gives you a view of how many emails were sent, which means successfully arrived in inboxes, or undeliverable, which means they were blocked or bounced back.
- If an invitee is listed under the Sent category but still cannot find the email, ask them to check their spam/junk folder to verify.
- The Emails Summary report is also helpful for a broader view.
- Avoid the spam folder
- Follow legal requirements including Cvent's Terms of Use, Canada's Anti-Spam Law, or CAN-SPAM Act.
- These encourage you to include unsubscribe or opt-out options in your email content.
- Do not use too much formatting or marketing lingo, such as caps lock, extra punctuation, words like Free or Click Here, or excess tables/images.
- Follow the steps in this article to get your emails whitelisted
- For more technical assistance or questions when it comes to your emails, speak with your Cvent account team or Cvent Support.
Questions for You:
- What type of emails have the most successful delivery or open rate for you?
- Share any additional Cvent email tips with your peers!
Let us know your experiences or questions below. #CventTip
#Flex-Creating/ManagingEvents
#ReportingandInsights
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Danni Czark
Assistant Team Lead, Online Community Marketing
Cvent
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