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RE: Huddle of the Week #15: Digital Marketing in 2021

In a recent conversation with the main stakeholder for my annual Partner training event, my stakeholder said, "I don't want to do too much virtual otherwise no one will show up." Um... I emphasized that we have to decide WHO is our target audience for "showing up" in person at an onsite event....


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RE: Huddle of the Week #14: Kicking Off 2021 Event Programs

Happy New Year to everyone! As far as preparing for our event program for 2021, we've committed to sticking with virtual events for Q1/Q2. We were hoping to hold a hybrid event for our annual user conference, but as a company, we wanted to ensure the safety of not just our employees, but our...



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Huddle of the Week #15: Digital Marketing in 2021

Hello, Community members! Can you believe it is the second week of January, already? It seems like time is going to fly by again. For last week's huddle discussion , we asked how you are approaching your 2021 event programs with the environment we face today. Most seem to be planning virtual...


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RE: Huddle of the Week #14: Kicking Off 2021 Event Programs

Happy New Year! We had to rethink our events strategy and scheduling altogether, but are looking to go virtual or hybrid, but heavy lean on virtual content and setup. Given this, the focus will be on how to deliver effectively and keep attendee interest and engagement high. We were able to...


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RE: Huddle of the Week #14: Kicking Off 2021 Event Programs

Our quarterly Board of Directors meetings have all be virtual. The cost savings has been significant. Normally 30-40 room nights. Dinners and transportation. All for a one day meeting that accomplishes nothing.:) Our first event is late January. Only 100 or so attendees and they will only be...


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RE: Huddle of the Week #14: Kicking Off 2021 Event Programs

Happy New Year! We are currently planning two in-person events, in Q2 and in Q4. We will be building both out as hybrid events, but keeping an eye out for the need to go completely virtual (especially that Q2 event). Our members really enjoyed the level of engagement with our virtual events...



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RE: Huddle of the Week #14: Kicking Off 2021 Event Programs

This pandemic has been a "disrupter" force and when it comes to events, the benefit is that we are seeing a meteoric rise in virtual events. Companies can now host safe virtual events, broaden their reach, and we are bringing technology to bear in ways that authentically engage people and help...