How to Run Events in Challenging Times and Achieve Maximum Success
Event planning has never been easy, but when you’re facing staffing shortages and all the usual challenges that accompany events, your job can quickly become overwhelming. Whether it’s due to budget cuts, temporary staffing, a “lean” event program, or otherwise. Here are six strategies to help you overcome staffing shortages and ensure your events succeed.
1. Invest in Automation
combat staffing shortages while running events is to automate as many of your event management processes as possible. Investing in event tech like registration and room booking software, online payments, event communication platforms, and more can help you automate manual processes and save your existing staff time and energy. Cvent’s suite of integrated solutions provide smart and efficient ways to keep all aspects of the event running smoothly and accurately despite limited staff.
2. Monitor and Leverage Event Performance Data
Monitoring your event ROI is critical to demonstrating the value of your events to stakeholders and ensuring you’re exploring all avenues to create the most successful, cost-effective events possible. How can you do this without your overworked staff spending hours sifting through attendee insights and manually monitoring session or meeting attendance?
By leveraging event tech! With Cvent’s suite of event analytics software, event managers can track, analyze, and report on all metrics needed to measure event performance and prove ROI. Leveraging Cvent to track attendance, engagement, survey feedback, and more allows you to identify areas of improvement and make quick and informed decisions – without the help of additional staff.
4. Expand Contract-Based Staff
It could be beneficial to hire contractual staff that are skilled and experienced in managing particular aspects of the event. Contract-based staff can be hired temporarily to cover specific milestones in the event, such as registration, ticketing, catering, or set-up. This can reduce the workload on the permanent employees and ensure the job is done quickly.
5. Use Self-Service Kiosks
Self-service registration kiosks are becoming increasingly popular in the events industry. They are a great way to reduce costs and minimize staffing needs. They also provide a seamless and efficient registration experience for attendees. Cvent’s OnArrival® Check-In Solution is a sophisticated yet easy-to-use self-service kiosk, perfect for registration check-in, lead retrieval, and attendee tracking at conferences and events.
6. Get the Most from Your Event Tech
Finally, take advantage of existing resources to help you manage the event. Our Product Learning Centers hub has pages dedicated to each Cvent product, and within each learning center we’ve bundled up all of the relevant trainings, articles, and discussions to simplify learning about each product.
Did we miss something? Comment below and share your perspective on how to manage your events while getting ahead of current industry challenges.
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