Every event you run creates high‑value video content—keynotes, webinars, customer panels, and trainings. But after the event, most of that content gets lost in shared drives, buried on one‑off microsites, or thrown on YouTube, where you have little control.
Events+ is designed to fix that.
It’s a centralized, branded hub where you can promote and share past event content and future events all in one place, so audiences can binge your best videos and easily register for what’s coming next.
This guide focuses on the real problems Events+ solves—and how you can use it to turn event videos into ongoing engagement and pipeline.
The Problems That Need Solutions
1. Your event videos are scattered and hard to find
The problem:
Content lives everywhere—webinar platforms, Attendee Hub catalogs that age out, internal drives, and random video hosts. Viewers have no single place to discover your best content, and your team has no scalable way to manage or reuse it.
How Events+ solves it:
- Acts as a single destination where you can reuse videos from Cvent Webinar and Cvent Attendee Hub and feature them alongside other uploaded content.
- Lets you organize video content into multiple centers, channels, and subgroups, so every audience can quickly find what’s relevant.
- Allows you to include additional video files (up to large file sizes) so your full library actually lives in one place.
Result: You replace “Where was that recording?” with a Netflix‑style hub for your event program.
2. You can’t control the viewing experience (or the brand)
The problem:
Free or generic video platforms inject disruptive ads (including competitors), show unrelated suggested content, and don’t match your brand. You lose control at the exact moment someone is most engaged.
How Events+ solves it:
- Provides an ad‑free, on‑brand viewing experience where you control exactly what people see.
- Let's you upload logos and match color schemes, creating a consistent brand presence across your video hub.
- Offers banner ads with click‑through buttons so you can promote your biggest campaigns and events right inside the experience, instead of sending viewers off‑platform.
Result: Your event videos feel like part of a premium brand destination, not random one‑offs floating on the internet.
3. Publishing and updating videos is slow and IT‑dependent
The problem:
In many orgs, getting event videos live means opening tickets, sharing credentials, or waiting on another team. That slows down post‑event follow‑up and makes quick edits nearly impossible.
How Events+ solves it:
- Makes it easy to get content published—no IT tickets required just to upload or update a video.
- Gives event and marketing teams direct access to upload, clip, trim, and publish content without relying on separate owners or logins.
- Eliminates the hassle of uploading and downloading large video files multiple times by managing and distributing content from one place.
Result: You can move from “recording” to “live on the hub” in hours—not weeks—so you capitalize on post‑event momentum.
4. Long recordings don’t get watched (and are hard to reuse)
The problem:
A 60‑minute keynote dump isn’t a repurposing strategy. Viewers don’t know where to start, and your team doesn’t have the capacity to manually edit everything into highlights.
How Events+ solves it:
- Includes built‑in video editing tools for chaptering, trimming, and clipping so you can highlight the most important parts of large videos without separate software.
- Uses CventIQ to auto‑generate titles, descriptions, captions, subtitles, and chapters for all your video content.
- Adds captions, subtitles, and audio translations to make videos more accessible and global‑friendly, which in turn boosts completion rates.
Result: Raw recordings become polished, snackable assets that people actually finish—and that marketing and sales can plug into campaigns immediately.
5. You’re not extending engagement between events
The problem:
Engagement spikes during the live event, then drops off. You have no always‑on destination to keep audiences connected to your content, speakers, or brand between major tentpoles.
How Events+ solves it:
- Functions as a year‑round destination where audiences can discover on‑demand event videos and keep coming back for more.
- Let's you display an upcoming event calendar and registration links right alongside your on‑demand content.
- Surfaces which events a viewer’s prior connections plan to attend, using the power of social proof to nudge registration.
Result: You turn one‑off attendees into repeat viewers and repeat registrants, creating a true always‑on engagement engine.
6. You lack actionable video and engagement analytics
The problem:
Without clear data on who’s watching what (and what they do next), it’s hard to:
- Prove ROI on event content
- Decide which topics to double‑down on
- Prioritize leads or accounts based on real engagement
How Events+ solves it:
- Provides robust analytics that show how your videos are performing and which content resonates most.
- Acts as a source of behavioral data on viewers that you can use for personalization and smarter content decisions.
- Combines with broader Cvent event and engagement data so you can connect on‑demand viewing to event registrations and pipeline.
Result: Video views stop being a vanity metric and become concrete signals you can use to shape strategy and follow‑up.
How to Start Repurposing with Events+ in 5 Moves
You don’t need a massive project to see value. Here’s a streamlined approach:
- Centralize your best content
- Pull in top sessions from Cvent Webinar and Attendee Hub, plus your strongest evergreen recordings.
- Create a few clear channels
- For example: “Best of [Your Flagship Event],” “Webinars On Demand,” and “[Persona] Essentials.” Organize by audience or theme so it’s obvious where to start.
- Polish the viewing experience
- Use trimming, chapters, and CventIQ‑generated titles/descriptions, captions, and subtitles on your highest‑priority videos.
- Connect past content to future events
- Turn on your upcoming event calendar and registration links, and add banner promos for your biggest campaigns or conferences.
- Watch analytics and iterate
- Review which videos and channels drive the most viewing and registrations, then double‑down on those topics in your next events and content plan.
From “Nice Recordings” to a Real Growth Engine
Most event programs already have the raw material to power a powerful, video‑led engagement strategy. The real blockers are scattered content, low control, slow publishing, low engagement, and limited analytics.
Events+ is built specifically to remove those blockers:
- A branded, ad‑free hub for all your event videos
- Self‑service tools to edit and publish content fast
- Smart organization, calendars, and social proof to drive ongoing registrations
- Analytics and behavioral data to make every next event smarter
Repurposed through Events+, your videos don’t just document what happened at your events—they continuously drive what happens next in your pipeline and your community.
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