- Have you attended any webinars recently? What was your experience like?
I usually save webinar recordings to watch in my own time, rather than joining at the live webinar time, because I'm in so many meetings that I'm usually unable to go live. I like to skim through webinar recordings to get best practices and new ideas to bring back to my team.
- How do you ensure that the content of your webinar is aligned with your brand's offering and position?
Our webinars are almost entirely built around what our members have told us they want to know about, so alignment is rarely an issue for us.
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Elena PEREZ
Communications Coordinator
SEIU - UHWUnited States
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Original Message:
Sent: 06-26-2023 11:07
From: Megan Clark
Subject: Benefits of Using Webinars for Lead Generation
Hello everyone! We are here to kick off Monday with our next Huddle of the Week!
Webinars allow for direct interaction between the brand and the audience, and with an audience who has chosen to attend, there is already a vested interest in the topic and brand. The content of the webinar should be aligned with the brand's offering and position and focused on thought leadership instead of direct sales messages. Webinars offer unique circumstances that provide audiences with more opportunities to interact with the brand, ask questions, and gain valuable insights. Webinars also provide an opportunity to gain a deep understanding of the audience and plenty of data for each attendee, which can help build a richer profile for each attendee's specific challenges and needs. Webinars should be part of an overarching content marketing and lead generation strategy, and a purpose-built webinar platform should be used for the best possible engagement of the audience.
Questions for you:
- Have you attended any webinars recently? What was your experience like?
- How do you ensure that the content of your webinar is aligned with your brand's offering and position?
Want to learn more about the benefits of using webinars for lead generation? Check out our Cvent Blog post – Webinars for Lead Generation in 2023- today! We now have the Cvent Webinar Learning Center available to you!
#HuddleoftheWeek
#VoiceIt
#Cvent Webinar
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Megan Clark
Assistant Team Lead, Online Community Marketing
Cvent
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