Huddle of the Week time! 🎉 This week, we're zeroing in on Cvent's 2026 Event & Hospitality Trends, which spotlights nine big shifts shaping our world right now-from "AI goes operational," where teams move beyond experimentation to focus on real, measurable impact, to trust as a key brand differentiator, with events standing out as rare spaces for authentic, in-person connection.
You'll also find trends like attendee-led personalization, the rise of exclusivity and microevents, purposeful event spaces, tech that works for every generation, cost as a major sourcing driver, and the growing pressure to prove measurable outcomes from every event.
Take a few minutes to explore the 2026 trends experience and think about how you can bring these ideas into your day-to-day conversations, campaigns, and customer guidance.
Then jump into the comments:
- Which 2026 trend feels most real in your world right now?
- Where are you already seeing AI "go operational" or personalization become attendee-led?
- And which trend are you most excited (or nervous!) to lean into this year?
#HuddleoftheWeek
#AI
#ManagingEvents
#SourcingaVenue
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Megan Clark
Team Lead, Online Community Marketing
Cvent
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