Welcome back for our next Tip of the Week!
Want to make your webinars more impactful? Here are actionable tips inspired by Cvent's own approach:
- Plan with Agility
- Map out webinars quarterly, not yearly, to stay flexible.
- Identify your "marquee" webinars-these are your cornerstone events aligned with key themes.
- Set a realistic cadence based on your team's capacity and audience time zones.
- Align on Objectives
- Before launching a webinar, ask:
- What's the goal?
- Who's the audience?
- Where does it fit in the customer journey?
- Not every topic needs to be a webinar-sometimes a blog, video, or podcast is a better fit.
- Promote for Maximum Registrations
- Start email and paid social promotions at least four weeks out.
- Use website personalization to target different audience segments.
- Share short (30-second) video clips on social media for higher engagement.
- Encourage speakers and employees to advocate and share.
- Keep Audiences Engaged
- Host webinars live to enable real-time interaction.
- Use polls, chat, and Q&A to make sessions interactive and responsive to attendee input.
- Follow Up Fast
- Send the webinar recording promptly.
- Segment follow-up emails for attendees and no-shows.
- Create teaser clips to nurture those who missed out and generate FOMO.
- Measure What Matters
- Track these core metrics:
- Registrations (first conversion point)
- Show rate (attendance)
- Engagement (chat, Q&A, poll participation)
- Define clear KPIs for each webinar-sometimes engagement is the goal, not just leads.
- Avoid Common Pitfalls
- Don't underestimate the effort-give yourself time to plan and rehearse.
- Always measure performance against KPIs.
- Schedule a rehearsal to ensure speakers are comfortable.
- Have a contingency plan for tech or speaker issues.
Implementing these tips can help you create webinars that attract attendees and drive real results for your organization.
Looking to level up your webinar strategy? Check out the blog, Inside a Webinar Strategy that Drives Results: Insights from Cvent's Emily Dick, for proven tips on planning agile webinars, aligning objectives, promoting for maximum registrations, and keeping audiences engaged from start to finish. This must-read resource also covers how to avoid common pitfalls, measure what matters, and turn your webinars into a powerful anchor for your content strategy. Whether you're new to webinars or looking to optimize your approach, this blog has the expert advice you need to drive real results-don't miss it!
Questions for you:
- How do you keep your webinar audiences engaged throughout the session?
- Which metrics do you find most valuable when measuring webinar success, and why?
#CventTip
#Webinar
#PromotingYourEvent
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Megan Clark
Team Lead, Online Community Marketing
Cvent
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