Cvent Beginners User Group

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  • 1.  E marketing frequency

    Posted 10-04-2023 02:46

    I am new to CVENT and organizing an Educational program which amounts to 6 half day events over 6 months. I am marketing to a specific audience and have lists for all possible potential attendees. We are launching the website later this month and at that time i also want to start marketing to our list.

    From End October to end January ( 15 weeks) we will be offering Early bird discounting and then normal pricing through to event commencement in mid March (7 weeks) .

    At this stage I am preparing the design and content for our E marketing campaign but I wanted to ask if anyone has experience regarding frequency of Edm's both sufficient numbers and frequency to engage but so much as to either just be more spam or to lose the potential attendees attention.

    Thank you for any help you can provide.

    Barry Lehrer
    Founder and Chief Executive Officer - ChildHR
    Australian Childcare Alliance – Western AustraliaUnited States

  • 2.  RE: E marketing frequency
    Best Answer

    Posted 10-11-2023 08:06

    Hi Barry,

    I think this varies between organizations, depending on your audience. At my previous company, we held a users conference that we marketed for about this same amount of time. We sent emails pretty much weekly, each highlighting a different speaker, session, or activity that would be available so the content was always new and different. We were also able to intersperse video content to keep things fresh and engaging. As we came up on the deadlines for early registration or the hotel block, we did a specific call-to-action for those. I might suggest you determine what elements you have to promote, then do a content calendar to determine how often you can e-market while still keeping things fresh and engaging.

    Tori Martinez
    Event Technology Specialist
    Direct Travel
    United States

  • 3.  RE: E marketing frequency

    Posted 10-16-2023 22:49

    Hi Tori

    Thank you for your response it was very helpful in helping me plan out my program.
    It really is useful learning from peoples past experiences.  

    Best regards
    Barry Lehrer

    Barry Lehrer