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External Event Value

  • 1.  External Event Value

    Posted 09-05-2023 08:51

    Hello everyone! We are ready to kickstart this week with our Huddle of the Week!

    Measuring the impact of your external events and proving event ROI can be challenging. Attendee check-in, session poll responses, session attendance, session feedback, one-on-one appointment conversation, exhibitor booth visits, product demos, and post-event surveys are some of the key event activities that you can track. Your range of event costs to track will fall into several different buckets including direct costs, indirect costs, and opportunity costs. To prove event ROI you also need to look at the benefits of your event including direct revenue, attributed revenue, attributed sales pipeline, sale of products as well as brand equity, customer loyalty, training, and knowledge exchange. Proving event ROI is a process but it doesn't have to be scary. Start small and build from there to have a complete understanding of your event ROI.

    Questions for you:

    1.  Do you have an event ROI strategy?
    2.  What are some of the key metrics that you track with your events?

    Do you need a deeper knowledge to effectively communicate the ROI and value of your external events? Register now for our upcoming webinar on September 14th - Demystifying Event ROI: Measure the Success of Your External Events to learn more!

    #HuddleoftheWeek

    #VoiceIt


    #ReportingandInsights

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    Megan Clark
    Assistant Team Lead, Online Community Marketing
    Cvent
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  • 2.  RE: External Event Value

    Posted 09-05-2023 12:39
    1.  Do you have an event ROI strategy? Not formally, but we keep an eye on key metrics to gauge the success of our programs year-over-year.
    2.  What are some of the key metrics that you track with your events? KPI from post-event surveys, attendance, fundraising associated with the events.


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    Cate Liverman
    Director-Constituent Relations
    UVA Medical Alumni Association and Medical School FoundationUnited States
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  • 3.  RE: External Event Value

    Posted 09-06-2023 08:14
    1.  Do you have an event ROI strategy?
      We have anecdotal ROI, but are not yet tying it back to revenue
    2.  What are some of the key metrics that you track with your events?
      poll responses, attendance, post-event surveys, closed/won deals


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    Lori Wildman
    Marketing Director
    lwildman@dmainc.com
    DuCharme, McMillen & Associates, Inc.United States
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  • 4.  RE: External Event Value

    Posted 09-06-2023 09:03
    1. Do you have an event ROI strategy?  Not really.  We compare scores year-to-year, but we don't really take a look to see how many people are returning year-over-year.
    2. What are some of the key metrics that you track with your events?  Feedback scores are the biggest.  We do measure attendance, but it's rather stagnant in terms of numbers.


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    Julie-Michelle Davis, CMP
    Meetings Manager
    Amex GBT - USA
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  • 5.  RE: External Event Value

    Posted 09-06-2023 11:29
    1.  Do you have an event ROI strategy?
      1. Not a formal one, but I track various metrics to gauge success. 
    2.  What are some of the key metrics that you track with your events?
      1. This includes post-event surveys for attendee input, budget analysis, and if a fundraiser meets certain philanthropic goals.  I also use an ROI on alumni engagement with an open rate on emails and updating of contact information. 


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    Lesley Irminger
    Manager of Operations, Alumni and Constituent Engagement
    George Mason - Office Of University EventsUnited States
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  • 6.  RE: External Event Value

    Posted 09-08-2023 13:52
    1.  Do you have an event ROI strategy? Making sure that when we travel there are quality clients attending, we have researched the event and know what to expect, the event is cost effective, and there are good networking opportunities for us.
    2.  What are some of the key metrics that you track with your events? For us it is just leads. If we receive good quality leads and connect with good meeting planners than we know we can attend the event year after year.


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    Virginia McCoy
    Sales Associate
    Visit Savannah
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  • 7.  RE: External Event Value

    Posted 09-08-2023 15:13
    1. Do you have an event ROI strategy? I've tried to create an ROI strategy but don't have the support I need from our sales team. I provide them with our attendee list with categories of clients, non-clients, and former clients to help them increase sales after our conference. We use event surveys as a good indicator of how the event went and if it seems like there is enough interest to repeat it
    2. What are some of the key metrics that you track with your events? Event satisfaction from surveys, attendee profiles (types of companies, client stage, etct), and event revenue


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    Laura Apel
    Events Manager
    CDLLifeUnited States
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  • 8.  RE: External Event Value

    Posted 09-09-2023 19:22
    1.  Do you have an event ROI strategy? - Nothing formal, but we do compare year to year and do debriefs

    1.  What are some of the key metrics that you track with your events? - attendance, signups/commitments, post event survey repsonses


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    Elena PEREZ
    Communications Coordinator
    SEIU - UHWUnited States
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  • 9.  RE: External Event Value

    Posted 09-12-2023 11:12
    1.  Do you have an event ROI strategy? Our company does, but that is not my department. Our marketing team usually handles the ROI strategies. 
    2.  What are some of the key metrics that you track with your events? We track attendee registration/check-in, attendee engagement, and rely on surveys to get a better idea of what we need to offer for future events. 


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    Katherine Nichols
    Event Registration
    Conscious DisciplineUnited States
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  • 10.  RE: External Event Value

    Posted 09-13-2023 13:59
    1.  Do you have an event ROI strategy?
      Nothing as in-depth as it needs to be!
    2.  What are some of the key metrics that you track with your events?
      So far: registration goals/totals, housing attrition, sponsorship dollar totals, number of exhibit booths, app downloads to better measure agenda engagement. 


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    Chris Townley
    Marketing and Communications Associate
    National Council Of State Housing AgenciesUnited States
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  • 11.  RE: External Event Value

    Posted 09-19-2023 00:47
    1.  Do you have an event ROI strategy?  We review budgets during and after every event.
    2.  What are some of the key metrics that you track with your events?  Budget, survey results, and attendance trends are the best key metrics for our events.


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    Sarah Jacobson
    hybrid
    St. Luke's Health SystemUnited States
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  • 12.  RE: External Event Value

    Posted 09-20-2023 11:11
    1. Do you have an event ROI strategy? Many of our events are client hospitality events, so now our ROI is related to if that customer "made a move" or increased business with us. Hopefully because of the nurturing of relationships through our events.
    2.  What are some of the key metrics that you track with your events? Attendance, survey results/ratings


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    Beth Vriesen.
    Events Registration Administrator
    Associated Bank Corporation
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  • 13.  RE: External Event Value

    Posted 09-20-2023 15:26
    1.  Do you have an event ROI strategy? as a company we do, but i'm not very involved in it.
    2.  What are some of the key metrics that you track with your events? Number of leads and meetings that are developed. We can have extremely long sales cycles (years) so it's not exactly something you can chalk up to making sales in just one event.


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    Rachel
    NJ
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  • 14.  RE: External Event Value

    Posted 10-04-2023 14:18

    Questions for you:

    1.  Do you have an event ROI strategy?
      1. Yes we track all metrics going in (spend/time) and then coordinate with vendors to gauge metrics immediately and some time after our sponsorships and events. 
    2.  What are some of the key metrics that you track with your events?
      1. Click rate, spend vs return, visibility, attendance (actuals vs registered)


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    Olivia Popofski
    MKTG
    Sun Life Assurance Company of Canada and AffiliatesUnited States
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