Hello everyone! We are ready to kickstart this week with our Huddle of the Week!
Measuring the impact of your external events and proving event ROI can be challenging. Attendee check-in, session poll responses, session attendance, session feedback, one-on-one appointment conversation, exhibitor booth visits, product demos, and post-event surveys are some of the key event activities that you can track. Your range of event costs to track will fall into several different buckets including direct costs, indirect costs, and opportunity costs. To prove event ROI you also need to look at the benefits of your event including direct revenue, attributed revenue, attributed sales pipeline, sale of products as well as brand equity, customer loyalty, training, and knowledge exchange. Proving event ROI is a process but it doesn't have to be scary. Start small and build from there to have a complete understanding of your event ROI.
Questions for you:
- Do you have an event ROI strategy?
- What are some of the key metrics that you track with your events?
Do you need a deeper knowledge to effectively communicate the ROI and value of your external events? Register now for our upcoming webinar on September 14th - Demystifying Event ROI: Measure the Success of Your External Events to learn more!
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Megan Clark
Assistant Team Lead, Online Community Marketing
Cvent
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