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Proving value and budget proofing your event program

  • 1.  Proving value and budget proofing your event program

    Posted 08-29-2022 13:11
    Edited by Megan Clark 08-29-2022 13:12
    Happy Monday to all of you! We are back to share our next #HuddleoftheWeek post!

    We all know the challenges that the events industry has seen over the past couple of years. So many changes had to be implemented and formats completely reimagined. Now we face new challenges with an emphasis on cost savings and proving value. In the events industry,  we need to be prepared for anything and set up our event programs to weather any storm. We are evolving to the next generation program and putting more priority on the value of our event programs.

    Here are a couple of questions for you:
    1. How do you prove the value of your event program?
    2. In what ways do you converge with other teams in your organization to drive event program success?
    Want to learn more about global event trends, the next generation event program, departments converging to drive success, and delivering results? Register now for our upcoming webinar  - Prepared for Anything: How to set up your event program to weather any storm - today!

    Looking forward to hearing your thoughts in the comment section below! #VoiceIt
    ​
    #ExecutingStrategicMeetingsManagement
    #HuddleoftheWeek

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    Megan Clark
    Assistant Team Lead, Online Community Marketing
    Cvent
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    ​


  • 2.  RE: Proving value and budget proofing your event program

    Posted 08-31-2022 08:20
    How do you prove the value of your event program?
    We use KPI's related to the services offered at an event that help leadership to see the value of our program. Instead of measuring number of attendees, we manage touchpoints per attendee. That can then be translated into cost to keep that touchpoint internal versus paying an external vendor/supplier.  

    In what ways do you converge with other teams in your organization to drive event program success?We collaborate closely with internal media and communications teams to lend their expertise to free up our time to concentrate on KPI touchpoint items. This allows everyone to leverage their specialty to help create exceptional experiences for our attendees. While our measurements are much less monetary focused, we often receive feedback that the money was well spent.

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    Jennifer Jones
    Senior Specialist
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    Original Message


  • 3.  RE: Proving value and budget proofing your event program

    Posted 09-02-2022 12:44
    We are not good at proving the value of our event program, but it's not required either!  We do work with our digital team through Marketo to see how our email campaign did, or our microsite for a specific event.  We also work with our social media team for analytics as well!

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    Karen Jensen
    Senior Specialist, Meetings, Exhibitions, and Events
    Sysmex AmericaUnited States
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    Original Message


  • 4.  RE: Proving value and budget proofing your event program

    Posted 08-31-2022 13:51
    1. How do you prove the value of your event program?
      1. With rich content and after program surveys
    2. In what ways do you converge with other teams in your organization to drive event program success?
      1. Regular meetings with committees to branch out and tackle all segments, that way there are more than a few sets of eyes on each part of the program. 


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    Teresa James
    Director of Sales and Marketing
    DoubleTree Gainesville
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    Original Message


  • 5.  RE: Proving value and budget proofing your event program

    Posted 08-31-2022 14:58
    1. How do you prove the value of your event program? Depends on the types of events. Either through number of leads/meetings acquired or through responses in a follow-up survey
    2. In what ways do you converge with other teams in your organization to drive event program success? We cross-collaborate with industry, marketing, corporate communications, branding, events, operations both within our own geography as well as across geographies to ensure proper promotion and best practices.


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    Rachel
    NJ
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    Original Message


  • 6.  RE: Proving value and budget proofing your event program

    Posted 09-01-2022 09:43
    1. How do you prove the value of your event program?
    Response Follow up surveys 

    1. In what ways do you converge with other teams in your organization to drive event program success?
    Weekly team updates to figure out all segment's of the event for success.

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    Jonathan stanaj
    Events Manager
    United Federation of TeachersUnited States
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    Original Message


  • 7.  RE: Proving value and budget proofing your event program

    Posted 09-02-2022 16:39
    How do you prove the value of your event program?KPIs including attendance/registrations but also through feedback surveys from attendees as well as vendors. 

    In what ways do you converge with other teams in your organization to drive event program success?
    A lot of cross-collaboration with different departments and stakeholders starting with event planning - by getting them involved early in the planning stages, we not only get better buy-in but also have input and ideas across the company so that we are creating more well-rounded holistic event experiences by leveraging different competencies.

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    Bouran Qaddumi
    Sr. Manager, Training
    Church's Chicken
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    Original Message


  • 8.  RE: Proving value and budget proofing your event program

    Posted 09-03-2022 12:25
    We prove value (or hope to) with surveys about content provided & session feedback/recommendations from our attendees. We don't really have to prove value in the same way, as our main event is almost entirely internal - so as long as we implement the agenda items & goals from the leadership team, their direction sorta checks that box for us.

    As far as collaboration - IT, communications, & training are all integral. Furthermore, we have to work closely with the leadership team to ensure we are meeting their requirements for each event.

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    Kaitlin Feist
    Marketing Programs & Events Specialist
    Dakota Supply Group, USA
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    Original Message


  • 9.  RE: Proving value and budget proofing your event program

    Posted 09-08-2022 11:24
    In theory we would use KPI and SWAT analysis after each event but this never seems to be the case. These are all great ideas. I would say the most used is attendee surveys.

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    Katie Dreifus
    Contractor
    PwC Management Services LPUnited States
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    Original Message


  • 10.  RE: Proving value and budget proofing your event program

    Posted 09-14-2022 18:19
    I'm not a planner however as a hotelier the responses I read are very insightful.  Enjoyed reading these.

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    Colleen Beck
    Director of Sales & Marketing
    The Westin Tampa Bay
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    Original Message


  • 11.  RE: Proving value and budget proofing your event program

    Posted 09-15-2022 10:07
    How do you prove the value of your event program?     - I have an excel document that lists items and shows the value of the discount.   

    In what ways do you converge with other teams in your organization to drive event program success?
         - I work closely with the Chef to come up with creative menu ideas.  This tends to really wow the guests.  Who doesn't love food?!?!?  :-)

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    Erinn Ambs
    sales manager
    Hilton McLean at Tysons CornerUnited States
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    Original Message


  • 12.  RE: Proving value and budget proofing your event program

    Posted 09-21-2022 13:57
    1. How do you prove the value of your event program? We track most all events in SF which helps to track open opportunities. 
    2. In what ways do you converge with other teams in your organization to drive event program success? Mostly from a content standpoint, we rely on many other teams in the org to provide content or subject matter experts at our events. I also tap other departments for staffing purposes while on-site. 


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    Rebecca Quinn
    Corporate Events Manager
    Transplace Texas, LPUnited States
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    Original Message


  • 13.  RE: Proving value and budget proofing your event program

    Posted 09-26-2022 09:53
    How do you prove the value of your event program?
    Definitely from pre/post event feedback - Is there a want? Is there a need? Is this a first time or repeat program? 

    In what ways do you converge with other teams in your organization to drive event program success?
    We collaborate with different departments and stakeholders within our business to understand what they require from the event, what they want for attendees, learning, venue, etc. It is important to have them own some decision making so they are invested and in the loop. 


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    Olivia Popofski
    Marketing Coordinator
    Sun Life Assurance Company of Canada and AffiliatesCanada
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    Original Message


  • 14.  RE: Proving value and budget proofing your event program

    Posted 09-28-2022 10:55
    1. How do you prove the value of your event program?
      1. Survey evaluation, ROI in sales for hospitality driven events.
    2. In what ways do you converge with other teams in your organization to drive event program success?
      1. We are part of our organizations marketing department, so it's an easy collaboration on our orgs goals and how they align with our customer events. Cross using graphics for posts, websites and event registration. 


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    Beth Vriesen
    Events Reg Admin
    Associated Bank Corporation
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    Original Message


  • 15.  RE: Proving value and budget proofing your event program

    Posted 09-28-2022 14:32
    How do you prove the value of your event program?
    Survey evaluation, ROI in sales, Cvent KPIs.
    In what ways do you converge with other teams in your organization to drive event program success?
    I meet with client and key stakeholders to get buy-in and support.

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    Jacqueline C. Ward, CMP
    Director, Conferences and Special Events, UNC-Chapel Hill
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    Original Message


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