Open Forum

1. How do you prove the value of your event program?
2. In what ways do you converge with other teams in your organization to drive event program success?

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#ExecutingStrategicMeetingsManagement
#HuddleoftheWeek

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Megan Clark
Assistant Team Lead, Online Community Marketing
Cvent
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How do you prove the value of your event program?
We use KPI's related to the services offered at an event that help leadership to see the value of our program. Instead of measuring number of attendees, we manage touchpoints per attendee. That can then be translated into cost to keep that touchpoint internal versus paying an external vendor/supplier.  

In what ways do you converge with other teams in your organization to drive event program success?We collaborate closely with internal media and communications teams to lend their expertise to free up our time to concentrate on KPI touchpoint items. This allows everyone to leverage their specialty to help create exceptional experiences for our attendees. While our measurements are much less monetary focused, we often receive feedback that the money was well spent.

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Jennifer Jones
Senior Specialist
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We are not good at proving the value of our event program, but it's not required either!  We do work with our digital team through Marketo to see how our email campaign did, or our microsite for a specific event.  We also work with our social media team for analytics as well!

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Karen Jensen
Senior Specialist, Meetings, Exhibitions, and Events
Sysmex AmericaUnited States
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Original Message:
Sent: 08-31-2022 08:19
From: Jennifer Jones
Subject: Proving value and budget proofing your event program

How do you prove the value of your event program?
We use KPI's related to the services offered at an event that help leadership to see the value of our program. Instead of measuring number of attendees, we manage touchpoints per attendee. That can then be translated into cost to keep that touchpoint internal versus paying an external vendor/supplier.  

In what ways do you converge with other teams in your organization to drive event program success?We collaborate closely with internal media and communications teams to lend their expertise to free up our time to concentrate on KPI touchpoint items. This allows everyone to leverage their specialty to help create exceptional experiences for our attendees. While our measurements are much less monetary focused, we often receive feedback that the money was well spent.

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Jennifer Jones
Senior Specialist
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1. How do you prove the value of your event program?
   1. With rich content and after program surveys
2. In what ways do you converge with other teams in your organization to drive event program success?
   1. Regular meetings with committees to branch out and tackle all segments, that way there are more than a few sets of eyes on each part of the program. 

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Teresa James
Director of Sales and Marketing
DoubleTree Gainesville
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1. How do you prove the value of your event program? Depends on the types of events. Either through number of leads/meetings acquired or through responses in a follow-up survey
2. In what ways do you converge with other teams in your organization to drive event program success? We cross-collaborate with industry, marketing, corporate communications, branding, events, operations both within our own geography as well as across geographies to ensure proper promotion and best practices.

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Rachel
NJ
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1. How do you prove the value of your event program?

Response Follow up surveys 

1. In what ways do you converge with other teams in your organization to drive event program success?

Weekly team updates to figure out all segment's of the event for success.

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Jonathan stanaj
Events Manager
United Federation of TeachersUnited States
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How do you prove the value of your event program?KPIs including attendance/registrations but also through feedback surveys from attendees as well as vendors. 

In what ways do you converge with other teams in your organization to drive event program success?
A lot of cross-collaboration with different departments and stakeholders starting with event planning - by getting them involved early in the planning stages, we not only get better buy-in but also have input and ideas across the company so that we are creating more well-rounded holistic event experiences by leveraging different competencies.

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Bouran Qaddumi
Sr. Manager, Training
Church's Chicken
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We prove value (or hope to) with surveys about content provided & session feedback/recommendations from our attendees. We don't really have to prove value in the same way, as our main event is almost entirely internal - so as long as we implement the agenda items & goals from the leadership team, their direction sorta checks that box for us.

As far as collaboration - IT, communications, & training are all integral. Furthermore, we have to work closely with the leadership team to ensure we are meeting their requirements for each event.

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Kaitlin Feist
Marketing Programs & Events Specialist
Dakota Supply Group, USA
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In theory we would use KPI and SWAT analysis after each event but this never seems to be the case. These are all great ideas. I would say the most used is attendee surveys.

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Katie Dreifus
Contractor
PwC Management Services LPUnited States
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I'm not a planner however as a hotelier the responses I read are very insightful.  Enjoyed reading these.

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Colleen Beck
Director of Sales & Marketing
The Westin Tampa Bay
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How do you prove the value of your event program?     - I have an excel document that lists items and shows the value of the discount.   

In what ways do you converge with other teams in your organization to drive event program success?
     - I work closely with the Chef to come up with creative menu ideas.  This tends to really wow the guests.  Who doesn't love food?!?!?  :-)

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Erinn Ambs
sales manager
Hilton McLean at Tysons CornerUnited States
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1. How do you prove the value of your event program? We track most all events in SF which helps to track open opportunities. 
2. In what ways do you converge with other teams in your organization to drive event program success? Mostly from a content standpoint, we rely on many other teams in the org to provide content or subject matter experts at our events. I also tap other departments for staffing purposes while on-site. 

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Rebecca Quinn
Corporate Events Manager
Transplace Texas, LPUnited States
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How do you prove the value of your event program?
Definitely from pre/post event feedback - Is there a want? Is there a need? Is this a first time or repeat program? 

In what ways do you converge with other teams in your organization to drive event program success?
We collaborate with different departments and stakeholders within our business to understand what they require from the event, what they want for attendees, learning, venue, etc. It is important to have them own some decision making so they are invested and in the loop. 


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Olivia Popofski
Marketing Coordinator
Sun Life Assurance Company of Canada and AffiliatesCanada
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1. How do you prove the value of your event program?
   1. Survey evaluation, ROI in sales for hospitality driven events.
2. In what ways do you converge with other teams in your organization to drive event program success?
   1. We are part of our organizations marketing department, so it's an easy collaboration on our orgs goals and how they align with our customer events. Cross using graphics for posts, websites and event registration. 

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Beth Vriesen
Events Reg Admin
Associated Bank Corporation
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How do you prove the value of your event program?
Survey evaluation, ROI in sales, Cvent KPIs.
In what ways do you converge with other teams in your organization to drive event program success?
I meet with client and key stakeholders to get buy-in and support.

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Jacqueline C. Ward, CMP
Director, Conferences and Special Events, UNC-Chapel Hill
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