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  • 1.  Google Analytics 4

    Posted 08-08-2022 17:49
    It seems like the current version of Google Analytics (GA4) is not supported by CVENT. Like most organizations, all tracking at our company was moved to GA4 since the older version will be sunset and will no longer collect data starting next year. What is the ETA on supporting GA?

    Samantha Barnes
    Sr. Director, Experience Analytics

  • 2.  RE: Google Analytics 4

    Posted 08-09-2022 09:07
    I submitted a case about this recently and only got the response "We are currently looking into it , but there is not timetable yet." 

    It should be possible with a code snippet, but this would require pasting in the javascript linked at as opposed to linking to it. Not ideal.


    Ben Wachtel
    Information Systems Architect
    IIRP Graduate SchoolUnited States

  • 3.  RE: Google Analytics 4

    Posted 12 days ago
    Hi Ben, 

    I am running into the same issue and have followed all of the developer hub articles about setting up code snippets or google tag manager to run GA4 on the sites and still am not seeing any data flowing. Were you able to successfully set up code snippets? 

    I called Cvent Support and they continued to point me to the developer hub articles. 

    Any insight you might have is appreciated!!

    Katie Willyerd
    Digital Marketing Technologist
    OMNIA Partners, LLCUnited States

  • 4.  RE: Google Analytics 4

    Cvent Staff
    Posted 08-11-2022 13:03
    Hi Samantha,

    Unfortunately we do not have an ETA on when we will update to support GA4.

    However, as per the article on Developers Hub "", the working alternative advised is using Code Snippets.

    Megan Clark
    Assistant Team Lead, Online Community Marketing

  • 5.  RE: Google Analytics 4

    Posted 11-29-2022 08:10
    Edited by Andrei Medina 12-01-2022 08:52
    Is there an update regarding support for GA4?

    And could you advise on how to implement GA4 using Code Snippets?
    Code snippets has a character limit of 5,000 characters. However the raw GA4 code has almost 230,000 characters.
    Since linking to the code is not an option I do not see how to accomplish this. Breaking up all that code into smaller packages is not feasible or advisable.


    Andrei Medina
    Front-End Developer

  • 6.  RE: Google Analytics 4

    Cvent Staff
    Posted 12-05-2022 15:51
    Hi Andrei,

    Hope you are well.

    I checked this and GA4 is not added using code snippet. There is a small tracking link that is generated using Google Analytics which is added under the event > marketing > weblinks > Google Analytics.

    If you want to use code snippet, then you would need Google Tag Manager for that.

    If you need help with this, I would suggest you to contact our HTML team and they will be able to assist you with this coding. You can create a case or give us a call at 866-318-4357 (US & Canada) / 900-948-795 (From Spain)  > Press 1 for Event cloud > Press 1 for Setting Up Event > Press 1 for Events > Press 2 for Web Design & HTML and a consultant will assist you with your query.

    I hope this helps.

    Raashi Semwal Khati
    Senior Quality Analyst