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Key Event Tips and Trends to Follow in 2024 to Make Your Events Stand Out

  • 1.  Key Event Tips and Trends to Follow in 2024 to Make Your Events Stand Out

    Posted 01-03-2024 07:57
    Edited by Megha Jetley 01-03-2024 10:47

    Hi all, I Wish you all a very Happy New Year! Let's begin our first edition of the Tip of the Week discussion for the year 2024! Navigating the ever-evolving landscape of event trends can be difficult for an event planner. Changing technology, ever-changing attendee expectations, budget constraints, creating a robust event strategy and so much more.  

    Take a look at the key tips on event trends for 2024 that are set to reshape the event industry. 

    Hybrid events

    With the rise of virtual events during the pandemic, hybrid events are becoming increasingly popular. Continue to focus on the hybrid events.  

    Implementing a mixed-format event strategy also allows for reaching a wider audience, facilitates continuous engagement, opens up more networking opportunities, increases event content lifespan; and, most importantly, reduces overall costs.  

    Sustainability

    People are becoming more environmentally conscious, and events are no exception. Sustainable practices, such as using eco-friendly materials, reducing waste, and sourcing local products, are becoming more important for event planners. 

    Personalization

     Personalized experiences are becoming more important in the events industry. Attendees want events that cater to their specific needs and interests, and event planners can achieve this by using data and technology to create personalized experiences. Ask yourself , how can we - 

    • Select a venue that will attract our audience?
    • Use event technology to drive interactions?
    • Create event sponsorship packages that add value to both sponsors and attendees?
    • Change how we run sessions to enhance engagement?
    • Select speakers that resonate better with our audience?
    • Leverage social media for more impactful event promotion?

    Immersive experiences

     Immersive experiences, such as interactive installations, virtual reality, and augmented reality, are becoming more popular at events. These experiences can help to engage attendees and create a memorable event. 

    Health and Safety

     The COVID-19 pandemic has highlighted the importance of health and safety at events. Event planners will need to consider health and safety measures, such as social distancing, contactless technology, and enhanced cleaning protocols, to ensure the safety of attendees. 

    Diversity, equity, and inclusion

     Attendees are increasingly looking for events prioritizing diversity, equity, and inclusion. Event planners should consider ways to make their events more inclusive, such as offering accessible options for attendees with disabilities, ensuring diverse representation in speakers and panelists, and creating a safe and welcoming environment for all attendees.  

    Gamification

    Gamification can help to increase engagement, create a sense of competition, and encourage attendees to participate in activities.  

    Social media integration

    social media is a powerful marketing tool for events. Event planners should consider ways to integrate social media into their events, such as creating event-specific hashtags, live-streaming events on social media platforms, and encouraging attendees to share their experiences on social media. 

    Use Event Data To Define Your Strategy

     Data is becoming increasingly important in the events industry. Event planners can use data to make informed decisions about event logistics, attendee preferences, and marketing strategies. Collect a wealth of data both pre-events, during the event, and post-event. 

    Questions for you:

    • What are some new trends you see emerging in the events industry for 2024?
    • How do you plan to personalize the event experience for attendees in 2024?

    #CventTip
    #Creating/ManagingEvents
    #PromotingYourEvent

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    Megha Jetley
    Manager
    Cvent Marketing Department
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  • 2.  RE: Key Event Tips and Trends to Follow in 2024 to Make Your Events Stand Out

    Posted 01-04-2024 12:10
    • What are some new trends you see emerging in the events industry for 2024? Definitely seeing the emergence of more interactive and immersive experience. It's not enough to just have a well branded space, the events need to be made more memorable.
    • How do you plan to personalize the event experience for attendees in 2024? interactive elements, mobile app with customized agendas, virtual swag bag so people can choose their rewards vs. a one size fits all gift


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    Rachel
    NJ
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  • 3.  RE: Key Event Tips and Trends to Follow in 2024 to Make Your Events Stand Out

    Posted 01-05-2024 18:54

    i'd love to hear more about a virtual swag bag! do you use Attendee Hub and do you partner with a vendor?



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    Hallie Loeb
    Event Operations Specialist
    CDW United States
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  • 4.  RE: Key Event Tips and Trends to Follow in 2024 to Make Your Events Stand Out

    Posted 01-04-2024 13:33

    What are some new trends you see emerging in the events industry for 2024?

    • Attendees seem to want more interactive experiences when traveling. New demand for technology is also increasing for sure.

    How do you plan to personalize the event experience for attendees in 2024?

    • We're implanting new games, new apps, and we might modify our gift bags.


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    Cassandre Therrien
    Technology Coordinator - MICE
    Laurier Du Vallon
    Québec, Canada
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  • 5.  RE: Key Event Tips and Trends to Follow in 2024 to Make Your Events Stand Out

    Posted 01-04-2024 14:15
    • What are some new trends you see emerging in the events industry for 2024? Engaging and interactive event experiences- not just presentations at conferences. Creating space for open and relatable dialogue with other attendees, practicing learned techniques, opportunities to customize the event experience to one's own needs and interests.
    • How do you plan to personalize the event experience for attendees in 2024? Working with presenters to create opportunities for audience engagement and participation; app access prior to events for attendees to interact with each other and the event programming in advance of attendance.


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    Cate Liverman
    Director- Constituent Relations
    UVA Medical Alumni Association and Medical School FoundationUnited States
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  • 6.  RE: Key Event Tips and Trends to Follow in 2024 to Make Your Events Stand Out

    Posted 01-04-2024 14:18
    • What are some new trends you see emerging in the events industry for 2024?
      • Increasing adoption of technology, automation, and AI
    • How do you plan to personalize the event experience for attendees in 2024?
      • We are adding to our number of in-person events this year, with a focus on smaller, intimate events with more networking


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    Lori Wildman
    Marketing Director
    lwildman@dmainc.com
    DuCharme, McMillen & Associates, Inc.United States
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  • 7.  RE: Key Event Tips and Trends to Follow in 2024 to Make Your Events Stand Out

    Posted 01-04-2024 16:54
    • What are some new trends you see emerging in the events industry for 2024?  Interactive!!  The Westin Tampa Bay is great at offering experiences with our private beach the team building is endless! 
    • How do you plan to personalize the event experience for attendees in 2024?  I have enjoyed reading all of the idea's listed already! 


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    Colleen Beck
    Director of Sales & Marketing
    The Westin Tampa Bay
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  • 8.  RE: Key Event Tips and Trends to Follow in 2024 to Make Your Events Stand Out

    Posted 01-05-2024 08:11
    • What are some new trends you see emerging in the events industry for 2024? New tech trends
    • How do you plan to personalize the event experience for attendees in 2024? More interaction on gamification and utilizing the mobile app.


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    Mary Ann Hall
    Event Specialist
    Federal Reserve System
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  • 9.  RE: Key Event Tips and Trends to Follow in 2024 to Make Your Events Stand Out

    Posted 01-05-2024 10:39

    What are some new trends you see emerging in the events industry for 2024? Integrating new tech. Increasing attendance numbers
    How do you plan to personalize the event experience for attendees in 2024? Using more data tags to personalize correspondence; have idea sharing spaces for teachers - bring a lesson plan to share with others. 



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    Erica Lovercamp
    Conference Coordinator
    Curators of the University of MissouriUnited States
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  • 10.  RE: Key Event Tips and Trends to Follow in 2024 to Make Your Events Stand Out

    Posted 01-07-2024 15:21
    • What are some new trends you see emerging in the events industry for 2024? New and creative attendee engagement, more technology
    • How do you plan to personalize the event experience for attendees in 2024? collecting more information during registration, that will facilitate attendee engagement on site.


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    Ashley May
    Sr. Attendee Manager, SMM
    Ameriprise Financial, Inc.United States
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  • 11.  RE: Key Event Tips and Trends to Follow in 2024 to Make Your Events Stand Out

    Posted 01-09-2024 12:51

    I second the idea of virtual swag.  



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    Lesley Irminger [Designation]
    Manager of Operations, Alumni and Constituent Engagement
    George Mason - Office Of University EventsUnited States
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  • 12.  RE: Key Event Tips and Trends to Follow in 2024 to Make Your Events Stand Out

    Posted 01-09-2024 17:56
    • What are some new trends you see emerging in the events industry for 2024? We are seeing more attendees ask for time to see the city where the conference is held. We have an extended lunch on your own one day to allow them to see a bit of the area. It can be difficult with a tight schedule, and off-site events can be a logistical nightmare. Allowing them to extend the hotel stay at the conference rate, either before or after the conference, has been well received.
    • How do you plan to personalize the event experience for attendees in 2024? Incorporate some fun activities along with the sessions. We use the attendee app for gamification and offer prizes for the top three point earners. The adoption rate improves with each conference, and the competition is fierce!


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    Julia Hoyle
    Event Technologist
    Southeastern Employment and Training Association, Inc
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  • 13.  RE: Key Event Tips and Trends to Follow in 2024 to Make Your Events Stand Out

    Posted 01-10-2024 12:51
    • What are some new trends you see emerging in the events industry for 2024? More personalization, interactive events, giveaways, going green, and social media
    • How do you plan to personalize the event experience for attendees in 2024? New games, giveaways, more personalized and interactive events/trade show booths, using a third-party marketing team to increase exposure


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    Virginia McCoy
    Sales Associate
    Visit Savannah
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  • 14.  RE: Key Event Tips and Trends to Follow in 2024 to Make Your Events Stand Out

    Posted 01-12-2024 11:17
    • What are some new trends you see emerging in the events industry for 2024? Sustainability (such as less swag) and DEI
    • How do you plan to personalize the event experience for attendees in 2024?  Continuously look at feedback to adjust to what attendees are wanting/expecting.  Also using registration questions to suggest/recommend sessions


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    Julie-Michelle Davis, CMP
    Meetings Manager
    Amex GBT - USA
    Remote Location - Texas
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  • 15.  RE: Key Event Tips and Trends to Follow in 2024 to Make Your Events Stand Out

    Posted 01-16-2024 10:14
    • What are some new trends you see emerging in the events industry for 2024?
      • Sustainability is HUGE
      • Gamification and Customized interactions 
    • How do you plan to personalize the event experience for attendees in 2024?
      • More customized app experience
      • allow for attendees to choose their breakouts and experiences


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    Kristina Johnson
    Director Meeting Services
    LEO EventsUnited States
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