Hi all, let's begin our next edition of the Tip of the Week discussion! Across every industry, meeting and event coordinators are some of the hardest-working people out there. They're expert planners and communicators, and, ultimately, they're responsible for creating experiences that bring the client's vision to life.
These are the top event planning tips you never learned in school:
Tip #1: Become best friends with data
Every decision you make can and should be supported by data. Start to experiment with measuring NPS and implementing surveys that go beyond opinions and anecdotes. Use quantifiable metrics to determine that the decisions you make are having a real effect.
Tip #2: Creativity is key
Stay creative by looking for inspiration outside of the events world.
Tip #3: Think like an anthropologist
If you manage events in cities across the country (or across the globe), you need to understand the culture and people in that location. Consider the nature and demographic makeup of the city your event is in to avoid any serious oversights.
Tip #4: Pics or it didn't happen
One way is to find out if attendees are sharing photos or using your event hashtag on social media. Design your event in a way that encourages interaction on social media. For example, create a pop-up photo booth, or paste the Instagram logo throughout the venue as a call-to-action.
Tip #5: Find properties you trust & grow your network
The main reason planners spend so much time on site visits is that they don't always have venues or contacts they trust in a given city.
Tip #6: If you rest, you rust
Invest in your learning. You spend all of your time bringing people together to celebrate, make connections or to educate themselves. What are you doing about improving the quality of your events? Volunteer your time with an industry organization. Or sign up for events and tradeshows that you've always dreamed of attending.
Tip #7: Make events green again
It's time for us all to do our parts and look for opportunities to lessen our carbon footprints. Ask about green event programs or sustainable alternatives available at the venues you're working with. Promote the fact that you've designed an event experience with sustainability in mind
- How do you stay updated with industry trends and innovative ideas?
- How do you evaluate event success and gather feedback for improvement?
#CventTip #TipoftheWeek
#Creating/ManagingEvents------------------------------
Megha Jetley
Manager
Cvent Marketing Department
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