Third Party Planning Agencies

If you have clients that send their emails to Yahoo or Gmail addresses, Google's new requirements that were implemented February 1 could possibly affect your emails.

Here's a good commentary/explainer:
https://www.linkedin.com/posts/jkazarian_google-has-a-big-change-coming-on-february-activity-7157732510200729600-OnXI?utm_source=share&utm_medium=member_ios

Here's the original source blog:
https://blog.google/products/gmail/gmail-security-authentication-spam-protection/

Make sure your clients are whitelisting the Cvent domains and IP addresses to help address this! You may also want to have them look into adding DKIM for the Cvent domain into their servers.

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Tori Martinez, Cvent Certified
Event Technology Specialist
Direct Travel
United States
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Thank you for this, we are running into more and more issues of emails being blocked, even when they are whitelisted for an event. The next time they do another event we sometimes have to have their IT whitelist them again as their systems are often updated before the next one comes around. Do you know if a company does the DKIM, instead of just whitelisting domains and IP addresses, will this help prevent them from having to worry about it in between events, which can be anywhere from 3-6 months apart?

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Denise Slee [Designation]
Meeting Technology Specialist
World TravelUnited States
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Hi Denise!

It depends on how they manage their DNS. The DKIM keys are generated by Cvent and put into the DNS by the company admin. If the company's security policy involves removing DKIM keys on a regular basis, then the problem would resurface. My understanding is that it might not be as standard to remove DKIM keys from a DNS as it can be to remove whitelisted IPs and domains from the email server, but it may still be part of a security policy.

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Tori Martinez, Cvent Certified
Event Technology Specialist
Direct Travel
United States
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Original Message:
Sent: 04-02-2024 10:44
From: Denise Slee
Subject: New Google spam restrictions affecting event marketing

Thank you for this, we are running into more and more issues of emails being blocked, even when they are whitelisted for an event. The next time they do another event we sometimes have to have their IT whitelist them again as their systems are often updated before the next one comes around. Do you know if a company does the DKIM, instead of just whitelisting domains and IP addresses, will this help prevent them from having to worry about it in between events, which can be anywhere from 3-6 months apart?

------------------------------
Denise Slee [Designation]
Meeting Technology Specialist
World TravelUnited States
------------------------------