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  • 1.  Paths to Event Monetization: Tips to generate income as your event is underway

    Posted 07-24-2024 08:54

    Welcome to the Cvent Community! It's time to kickstart the next edition of the Tip of the Week discussion! Event monetization-the process of generating revenue from an event-is the quickest way to recoup your event costs and generate revenue.  

    There are many ways to generate income as your event is underway. These include:   

    1. Ticket Sales 

    Ticket sales are the first thing that comes to mind when one thinks of generating event revenue.  

    • Tiered Ticketing
    • Early Bird Discounts
    • Coupon Codes 

    2. Sponsorships 

    Getting sponsors for your event reduces some of the costs of organizing it.

    • Speaking Opportunities and Publicity
    • Tiered Sponsorships and Publicity:  Big events such as business expos, film festivals, and others generally have various sponsorship options. Each sponsorship option brings with it sponsor benefits and perks 

    3. Merchandise Sales 

    As an event organizer, you can make your event profitable through event merchandising. These include things like mugs, swag bags, logoed stationery, t-shirts, scarves, and other giveaways.  

    4. Advertisements 

    Selling ad space to build on event revenue also applies to hybrid and virtual events. Your event website provides the "real estate" for ads. It should be exclusively mobilized to garner attention for both the events and the ecosystem of advertisers and sponsors that are part of your event.     

    5. Mobile Event Apps 

    Building event apps exclusive to each event has become a convenient way for both attendees and organizers to provide all the information and updates about an ongoing or planned event.  

    Remember to adapt these techniques for virtual, hybrid, and in-person events, and always prioritize audience engagement to ensure long-term success. 

    Questions for you 

    • Which methods do you find most effective for generating income during an event? 

    #CventTip
    #EventApp


    #EventApp

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    Megha Jetley
    Manager, Customer Marketing
    Cvent Marketing Department
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  • 2.  RE: Paths to Event Monetization: Tips to generate income as your event is underway

    Posted 07-26-2024 09:25

    We don't do any events the require funding / sponsorships so not super involved but we participate in a lot and various tiered sponsorships of pretty much every opportunity definitely seem the way to go!



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    rachel
    NJ
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  • 3.  RE: Paths to Event Monetization: Tips to generate income as your event is underway

    Posted 07-30-2024 09:25
    • Which methods do you find most effective for generating income during an event?   Sponsorships and ticket sales... we begin selling the future year's tickets at the conclusion of the current event and sell sponsorships on-site for future shows to help kickstart revenue for deposits and salaries.



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    Julie-Michelle Davis, CMP
    Meetings Manager
    Amex GBT - USA
    Remote Location - Texas
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  • 4.  RE: Paths to Event Monetization: Tips to generate income as your event is underway

    Posted 07-30-2024 11:35

    Our sponsorships are tiered and include signage onsite and digital, preferred attendance bundles and exhibitor perks.



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    Hallie Loeb
    Program Manager, Events & Experiences
    CDW USA
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