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Social Media Event Strategy

  • 1.  Social Media Event Strategy

    Posted 08-07-2023 11:16
    Edited by Megan Clark 08-07-2023 11:16

    Happy Monday everyone! We are back to kick off the week with our Huddle of the Week!

    Social media event strategies enable you to harness the full power of digital, from start to finish. Here are some ways to take advantage of social media for your events:

    Before the Event

    • Identify your target audience
    • Select the ideal social channel
    • Use hashtags
    • Engage influencers
    • Ensure consistency
    • Post regularly
    • Create teaser posts
    • Create a Facebook event

    During the Event

    • Identify live streaming opportunities
    • Promote your hashtag
    • Use video on social media

    After the Event

    • Create videos
    • Ask for testimonials
    • Feature event testimonials

    Questions for you:

    • How have you taken advantage of including social media in your event strategy?
    • What benefits have you seen from using social media?

    Want to learn more about the benefits of a social media event strategy? Check out our Cvent Blog post – Creating a Social Media Plan for Events- today! 

    #HuddleoftheWeek

    #VoiceIt

    #PromotingYourEvent

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    Megan Clark
    Assistant Team Lead, Online Community Marketing
    Cvent
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  • 2.  RE: Social Media Event Strategy

    Posted 08-08-2023 09:32
    • How have you taken advantage of including social media in your event strategy? Social media is a great way to promote an events and get a feel for what's going on on-site while they are happening.
    • What benefits have you seen from using social media?  Attendees tend to get more invested in an event and enjoy them more when they can see things from other people's perspective while also showing their own.


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    Julie-Michelle Davis, CMP
    Meetings Manager
    Amex GBT - USA
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    Original Message


  • 3.  RE: Social Media Event Strategy

    Posted 08-08-2023 09:40
    • How have you taken advantage of including social media in your event strategy? Most of our events are for internal/invite only so we don't post much, but when we do, we ensure we create nice graphics that hopefully attract people, try and explain the where/when/benefit of attending.
    • What benefits have you seen from using social media? We'll usually get some picked up traction when we do it for things like our virtual events that anyone can attend. For more private events we do just see a lot of engagement from people wanting to know how to be invited and from employees proud of the work we're doing to support their clients.


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    Rachel
    NJ
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    Original Message


  • 4.  RE: Social Media Event Strategy

    Posted 08-08-2023 10:11
    • How have you taken advantage of including social media in your event strategy? I work for a DMO and we have multiple people that do our social media posts. It works so well to promote our city, events, and brand. 
    • What benefits have you seen from using social media? They do such a good job with reels, pictures, and context- everyone wants to come to SAV. You have to come check out our most Instagrammable spots!


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    Virginia McCoy
    Sales Associate
    Visit Savannah
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    Original Message


  • 5.  RE: Social Media Event Strategy

    Posted 08-08-2023 10:37
    • How have you taken advantage of including social media in your event strategy? We have started to use social media for to advertise our events. 
    • What benefits have you seen from using social media? We are still early in using social media to promote our events but hopefully we will see a jump in registration. 


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    Robin Wiley
    Senior Medical Education Coordinator
    ZimVie, USA
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    Original Message


  • 6.  RE: Social Media Event Strategy

    Posted 08-08-2023 13:45
    • How have you taken advantage of including social media in your event strategy?

    We have made Facebook events to allow people to see and sign up for our events, and we always make teaser posts to build excitement. Usually we'll do multiple types of teaser posts - some might be a photo with share text, another might be a video, etc.  That way we're more likely to engage more people. We also really like to make posts afterwards with highlights, to help make people more likely to want to attend our next event.

    • What benefits have you seen from using social media?

    It has definitely helped us engage people we might not reach otherwise, and get people excited about our events



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    Elena PEREZ
    Communications Coordinator
    SEIU - UHWUnited States
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    Original Message


  • 7.  RE: Social Media Event Strategy

    Posted 08-08-2023 14:40
    • How have you taken advantage of including social media in your event strategy? I like to encourage attendees to use a specific hashtag so we can collect their photos post event and use them for future marketing. 
    • What benefits have you seen from using social media? By using attendee's photos in the marketing you get the "hey I know that person" effect. If you know someone that attends an event, you can ask them about their impression and then end up signing up. It helps generate a conversation among friends/colleagues.


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    Hilary Grider
    ConferenceDirect
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    Original Message


  • 8.  RE: Social Media Event Strategy

    Posted 08-17-2023 08:58

    This is exactly what I came here to say!  Encouraging attendees to post their content goes such a long way.



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    Amy Zientek
    Director Of Sales
    Visit Lubbock The Convention and Visitors BureauUnited States
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    Original Message


  • 9.  RE: Social Media Event Strategy

    Posted 08-08-2023 16:36
    • How have you taken advantage of including social media in your event strategy?
      • Yes, we share our open webinars on LinkedIn
    • What benefits have you seen from using social media?
      • We can attribute attendees to social; however we have not yet set up processes to attribute ROI from social... but we will eventually have this set up


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    Lori Wildman
    Marketing Director
    lwildman@dmainc.com
    DuCharme, McMillen & Associates, Inc.United States
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    Original Message


  • 10.  RE: Social Media Event Strategy

    Posted 08-09-2023 12:16
    • How have you taken advantage of including social media in your event strategy?
      • We have a hashtag for our event that we like and share attendee pictures from.
    • What benefits have you seen from using social media?
      • Social media has helped to promote our event to an audience beyond our email database!


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    Teresa Holliday
    Marketing Coordinator
    Dow Jones and Co., Inc.United States
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    Original Message


  • 11.  RE: Social Media Event Strategy

    Posted 08-09-2023 17:56

    I think the best ways are the contests or photo sharing. People love sharing photos and it really helps show an experience in real life. 



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    Megan Vivier
    EA
    Boettcher FoundationUnited States
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    Original Message


  • 12.  RE: Social Media Event Strategy

    Posted 08-10-2023 06:24
    • How have you taken advantage of including social media in your event strategy?
      • Social media was second only to email campaigns to promote our users conference at my previous position. We had a hashtag we used every year. Testimonials (both print and video) about past events were used for promotion, along with speaker announcements, session features, etc. Afterwards, our videographer had a great compilation video we used for post-promotion. 
    • What benefits have you seen from using social media?
      • Social definitely boosted our registration numbers and helped expand our reach to the customer base.


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    Tori Martinez
    Event Technology Specialist
    Creative Group Inc.
    United States
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    Original Message


  • 13.  RE: Social Media Event Strategy

    Posted 08-11-2023 12:40
    • How have you taken advantage of including social media in your event strategy?

    Social media allows us to post our events, share themes, and give a reminder to people that the event is coming up!

    • What benefits have you seen from using social media?

    When reminders on social media appear, it allows people to engage, get excited, and connect with others in the event. 



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    Katherine Nichols
    Event Coordinator
    Conscious DisciplineUnited States
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    Original Message


  • 14.  RE: Social Media Event Strategy

    Posted 08-15-2023 07:23

    Questions for you:

    • How have you taken advantage of including social media in your event strategy? Shareable posts for participants, using photos (instead of words) to draw attention and evoke nostalgia/positive feelings from viewers
    • What benefits have you seen from using social media? Engagement of folks who aren't able to attend, increased enthusiasm about the next event, tasks participants to engage in a new way and feel motivated by the energy and experiences of others.


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    Cate Liverman
    Director-Constituent Relations
    UVA Medical Alumni Association and Medical School FoundationUnited States
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    Original Message


  • 15.  RE: Social Media Event Strategy

    Posted 08-15-2023 18:04
    • How have you taken advantage of including social media in your event strategy? Yes, during the event we ask attendees to use specific hashtags.  
    • What benefits have you seen from using social media?  We havent started tracking this information yet, but we plan on it.  


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    Susan Harrison
    Meeting & Event Manager
    Atlas Travel Meetings & IncentivesUnited States
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    Original Message


  • 16.  RE: Social Media Event Strategy

    Posted 08-22-2023 13:30

    Social media always helps to continue the story. You can share your mission before, during and after an event, which is a huge bonus. 



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    Kayla Sisco
    Program Manager
    Meetings & Incentives Worldwide, Inc.United States
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    Original Message


  • 17.  RE: Social Media Event Strategy

    Posted 08-23-2023 11:27
    • How have you taken advantage of including social media in your event strategy?
      • Yes, I like to create an e-comm and social media calendar. In this, I set up dates/times and content. I also include the social media forum. 
    • What benefits have you seen from using social media?
      • I've not found a huge amount of traffic yet, but for higher education LinkedIn is great.  I found it helps us reach alumni and industry partners at a higher and more efficient manner than cold calling/emailing.


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    Lesley Irminger
    Events Manager, College of Public Health
    George Mason - Office Of University EventsUnited States
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    Original Message


  • 18.  RE: Social Media Event Strategy

    Posted 08-29-2023 09:15

    Questions for you:

    • How have you taken advantage of including social media in your event strategy? If my client has social media to incorporate, I've started to use the Share Prompt section of the registration path. Am interested to see how it works. 
    • What benefits have you seen from using social media? Hopefully, it generates more registrations. 


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    Erica Lovercamp
    Conference Coordinator
    Curators of the University of MissouriUnited States
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    Original Message


  • 19.  RE: Social Media Event Strategy

    Posted 08-30-2023 10:57
    • How have you taken advantage of including social media in your event strategy? Since our events are somewhat unique, we typically post social after the event in a recap form. 
    • What benefits have you seen from using social media? We use social media for our quick turn webinars to link people to registration - it creates an influx of attendance within a week of an event.


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    Beth Vriesen.
    Events Registration Administrator
    Associated Bank Corporation
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    Original Message