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  • 1.  Tip of the Week: Designing Events That Move People (and Metrics)

    Posted 6 days ago
    Edited by Felicia Asiedu 6 days ago

    In a crowded B2B landscape, information alone doesn't stick-emotion does. This week's tip is all about the power of emotional journeys in B2B events, inspired by the insights from our upcoming webinar: From Moments to Movements: Crafting Emotional Journeys in B2B Events. 

    Creating an emotional journey means thinking about every touchpoint as an opportunity to connect on a human level. Today's attendees expect more than just information-they crave experiences that feel personal, meaningful, and memorable. Leading brands and venues are weaving powerful narratives throughout their events, aligning goals with venue settings, services, and onsite details to create a shared sense of purpose.  

    By pairing human intuition with data and AI, planners and hoteliers can spot the moments that matter most and turn them into lasting relationships. Cvent's integrated solutions make it easier than ever to bring planners and venues together on one connected platform, ensuring every logistical decision supports the emotional story you want to tell. 


    Key steps to craft emotional journeys in your events:     

    • Start with intention: Define the emotional outcome you want attendees to feel and let it guide every decision, from content to space design. 

    • Collaborate closely: Align planners, venues, and suppliers on mood, energy, and flow-think lighting, music, F&B, and layout. 

    • Personalize the journey: Use data and AI to tailor experiences, giving attendees control to shape their own event journey and making every touchpoint feel relevant. 

    • Earn trust: Show up authentically, be transparent, and prioritize real human connection.  

    • Measure what matters: Use first-party data and post-event analytics to understand what resonated and continuously refine your approach for even greater impact. 

    • Leverage integrated technology: Use one integrated platform for sourcing, diagramming, and onsite delivery so every detail supports your event's emotional narrative.  


    Want to learn more? Register for our upcoming webinar,     From Moments to Movements: Crafting Emotional Journeys in B2B Events, on Thursday, February 26, 2026, at 11:00 AM ET. Can't make it live? Catch it on demand and then continue the conversation below. 

    • Tell us about a moment at an event you ran that attendees still talk about. What made it so memorable? 

    • What is one small human touch you've added to your event but made a big impact? 

    • What's an underrated metric you track that more planners and marketers should be paying attention to? And why? 



    #CventTip
    #ManagingEvents
    #SourcingaVenue

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    Felicia Asiedu
    Director, Europe Marketing
    Cvent, United Kingdom
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  • 2.  RE: Tip of the Week: Designing Events That Move People (and Metrics)

    Posted 5 days ago

    Too often event planners don't "Start with intention". I think that is a great point to make which will help craft the event with set goals.

    Adding these points to my Cvent Onboarding Training.



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    James Rose | Senior Web Developer and Platform/Product Manager
    Digital Infrastructure
    Office of University Development | University of Michigan
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    Original Message


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