These are great! My post-event recap reports include most of these. However, for our key metrics, I also include a few other stats, including First Time Attendees, furthest distance traveled to attend, number of pre-event non-donors vs. post-event non-donors (number of attendees turned donors!)
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Cate Liverman
Director of Constituent Relations
UVA Medical Alumni Association and Medical School FoundationUnited States
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Original Message:
Sent: 11-20-2024 06:16
From: Megha Jetley
Subject: Tip for Crafting a Comprehensive Event Recap
Planning and executing an event is only part of the journey; capturing the outcomes and insights afterward is crucial for continuous improvement and future success. Here's a guide on what to include in your event recap or post-event reports to ensure you're capturing the full picture.
Event Overview
- Event Name and Date: Clearly state the event name, date, and location
- Objective: Summarize the primary goals and objectives of the event.
Key Metrics
Financial Summary
Attendee Feedback
Content Performance
Marketing and Promotion
Campaign Performance: Review the effectiveness of your marketing campaigns, including email open rates, click-through rates, and social media engagement.
Operational Insights
Technology: Evaluate the performance of event technology, including virtual platforms, mobile apps, and AV equipment.
Challenges and Learnings
Next Steps
Follow-Up Actions: Outline any follow-up actions required, such as sending thank-you emails, sharing recorded sessions, or scheduling debrief meetings.
#EventApp
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Megha Jetley
Manager, Customer Marketing
Cvent Marketing Department
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