Happy Wednesday everyone! Let's kickstart with our next edition of the Tip of the Week discussion! A great event deserves a great stage. That's because your stage is more than just a presenter's platform. No matter how big or small the in-person or hybrid event is, it is essential to consider all the factors influencing an event's stage design.
Here's a guide to creating a great event stage that supports your marketing goals and leaves your audience in complete awe.
A great event stage design is a harmony of different items and the overall layout. It includes various aspects, such as:
Stage Shape The stage's outline, items, and extras.
Mass The weight and size of items on the stage. Mix these up to provide visual interest.
Composition How do you place different items on the stage? It could either lead the eye to a unique object or stop it completely.
Texture What will be the visual appeal of the items on the stage? This could be pebbled, silky, shiny, etc.
Color The color can be of the item or the lights on the stage. Match it with your brand to create a more unified experience.
These aspects are guided by the basic principles of design, which include:
- Balance
- Unity
- Variety
- Harmony
- Movement
- Emphasis
Now that you know the different aspects and design principles, it is time to put them to use.
Question for you:
As always, feel free to drop in your suggestions in the comment section below! #CventTip
#Creating/ManagingEvents
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Megha Jetley
Assistant Manager
Cvent Marketing Department
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