Open Forum

Hi all!

I am in the process of refreshing the look and feel of our Cvent registration sites for my company's training events.  I'm fairly new to my position and to Cvent, and up until now I have just copied existing events and tweaked the information to create a new event registration site.  What are your favorite tips for creating engaging and attractive registration sites that are easy for attendees to navigate?

Some things I have already included in my refresh:
- Creating a new theme to match my corporate branding guidelines
- Ensuring that instructional text is clear and concise
- Including image icons to pull some visual interest to the page and guide a registrant's eye to the key information

What other suggestions do you all have for us beginners?

Thanks! 

#Registration

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Jess Olcott
Training Program Coordinator
ETC, Inc.
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Hi Jess,
I'm not sure if you are referring to the registration process portion of the site, or the website itself, but I try to add photos whenever possible to make it more visually appealing (definitely more on the website, but I have added photos to registration before too). I like to do multi-column photos (3 or 4) with an accent color background to make a band of photos. If I'm doing two columns with photo and text content, I usually set the column to 66%/33% spacing instead of 50%/50% so the picture has more room and is larger. I also use photos in the background of the section with text imposed on top of them, but this can be tricky to make the spacing and text positioning work for both desktop view and mobile view so there's a lot of trial and error and testing.

For registration, I just try to make sure the flow is consistent (all registration questions together, travel elements together, etc.) so the attendee is guided through registration in a cohesive manner. And as you mentioned, instructional text is great! Things that seem obvious to us as builders don't always translate on the end-user side so you can never give them too much information! 

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Tori Martinez
Event Technology Specialist
Direct Travel
United States
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