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  • 1.  UTM sending to MAP

    Posted 02-29-2024 10:14


    Does anyone know when we can expect the release below, pushing UTMs to Marketo will save a lot of manual effort for us.

    Actionable Insights News for 14 February 2024



    Craig Barker
    QlikTech, Inc.United States

  • 2.  RE: UTM sending to MAP

    Posted 03-04-2024 11:00

    Hi Craig,

    This is live now and more information can be found here: UTM Parameter Syncing for Marketo Connector.

    I'm happy that this integration will help you save time and effort!

    Megan Clark
    Assistant Team Lead, Online Community Marketing

  • 3.  RE: UTM sending to MAP

    Posted 30 days ago

    Hi Megan, 

    In the documentation it shows that it can map the standard utm parameters but only one custom parameter. Is this correct?

    Also, with that said, it does not look like we have the ability to select which of the custom parameters to map back, as the drop down only shows a generic "UTM custom" > and then we can only choose to map that (vs an explicit choice of which custom parameter ie utm_cta) back to marketo.

    Adrian Cardelle
    marketing operations manager
    Elasticsearch, Inc.United States

  • 4.  RE: UTM sending to MAP

    Posted 29 days ago

    Hi Adrian,

    You are correct, at this point in time, we can only sync 1 of the custom parameters using the Marketo connector. That 1 will be whatever the first custom parameter added to the URL is.

    We are adding support for our APIs to handle the multiple custom parameters, and once that support is added we will be able to add them to the Marketo and Eloqua connectors.

    Thanks for your patience and you can follow our product updates to know when these feature(s) are released.

    Ryan Costa
    Product Lead