UTM Parameter Syncing for Marketo Connector
Attributing what drives registrations can help you understand what your most effective marketing strategies are, as well as insights on how to improve them. You can now capture UTM data in Cvent and sync that information back to Marketo.
For our customers who utilize the Marketo Connector, you can now sync UTM Parameters back to Lead field(s) of your choice. Follow these steps or watch the video below to get started.
