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Virtual Event Marketing

  • 1.  Virtual Event Marketing

    Posted 08-30-2023 11:25
    Edited by Megan Clark 08-31-2023 08:39

    Happy Wednesday! It is time for our Tip of the Week post!

    Virtual events are still playing a critical role in event programs and they come with their own unique challenges. There are relevant tactics that planers and marketers must leverage to reach the virtual audience. Your virtual events allow a wider reach for your attendees which allows you to enhance your ROI and increase brand awareness. We want to share how to build your virtual event marketing strategy, how you can measure success, and common mistakes to avoid when marketing virtual events.

    Effective Virtual Event Marketing Strategies

    • Identify Your Broader Audience
    • Communicate the Value of Your Event with Your Event Website
    • Pinpoint the Right Time to Start Promoting
    • Keep Marketing Before, During, and After Your Event
    • Leverage Existing Digital Channels
    • Get Your Sponsors and Speakers Involved
    • Use Email Marketing Strategically
    • Tap Into PR
    • Offer Incentives for Attending
    • Create an Online Community

    How Can I Measure the Success of My Virtual Event Marketing Efforts?

    • Registration and Attendance
    • Engagement
    • Social Media Metrics
    • Surveys and Feedback
    • ROI

    Common Mistakes to Avoid When Marketing to Virtual Events

    • Lack of Audience Targeting
    • Poor Production Value
    • Limited Engagement opportunities
    • No Follow-Up

    Questions for you:

    1. Are you still planning virtual events?
    2. What advice would you share for hosting a virtual event?

    Want to learn more about virtual event marketing? Check out our Cvent Blog post - The Ultimate Guide to Virtual Event Marketing - today!

    #CventTip

    #ManagingVirtualEvents

    ------------------------------
    Megan Clark
    Assistant Team Lead, Online Community Marketing
    Cvent
    ------------------------------



  • 2.  RE: Virtual Event Marketing

    Posted 08-31-2023 10:06
    1. Are you still planning virtual events? Yes, we host a few a month but they're definitely not as popular as they were 2 years ago
    2. What advice would you share for hosting a virtual event? Be sure to keep things fresh and just as engaging as if you were in person.


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    Rachel
    NJ
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    Original Message


  • 3.  RE: Virtual Event Marketing

    Posted 09-06-2023 15:48

    As a hotel, we find that most of our meetings are in-person, however we do have a fancy adrop down video conferencing projector & screen. We haven't had a lot of requests for it though. Curious if you hold your virtual events from the office and/or a hotel/meeting venue? We'd love to do more hybrid events!

    Terry Hankins

    Director of Sales & Marketing

    Driftwood Shores Resort & Conference Center

    Direct Line 541.902.6441

     



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    Terry Hankins
    Director of Sales & Marketing
    Driftwood Shores Resort and Conference CenterUnited States
    ------------------------------

    Original Message


  • 4.  RE: Virtual Event Marketing

    Posted 08-31-2023 11:15

    Questions for you:

    1. Are you still planning virtual events? Yes, but we have also added a virtual component to many of our in-person programs.
    2. What advice would you share for hosting a virtual event? The content should be easily digestible and no longer than 20-40 minutes. Also, be sure to prepare your presenters for mediocre attendance, and record the session for others to take in at another time.


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    Cate Liverman
    Director-Constituent Relations
    UVA Medical Alumni Association and Medical School FoundationUnited States
    ------------------------------

    Original Message


  • 5.  RE: Virtual Event Marketing

    Posted 09-01-2023 09:05
    1. Are you still planning virtual events? We are not doing full virtual event, but still hold webinars on occasion.
    2. What advice would you share for hosting a virtual event? My advice, it to always be looking at how to engage your audience, before, during and after. Small incentives a a great way to entice someone to participate.


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    Beth Vriesen.
    Events Registration Administrator
    Associated Bank Corporation
    ------------------------------

    Original Message


  • 6.  RE: Virtual Event Marketing

    Posted 09-01-2023 09:45
    1. Are you still planning virtual events?  Hybrid or live events with recorded sessions available post- event.
    2. What advice would you share for hosting a virtual event?  Prepare for the worst, hope for the best.  Technology can have hiccups, just have contingency plans in place and do a run through prior to the event.


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    Julie-Michelle Davis, CMP
    Meetings Manager
    Amex GBT - USA
    ------------------------------

    Original Message


  • 7.  RE: Virtual Event Marketing

    Posted 09-01-2023 14:25
    1. Are you still planning virtual events? - We are doing only 2 or 3 a year now. Thankfully!
    2. What advice would you share for hosting a virtual event - The attendee hub does help. Be sure to have both phone and email coverage the first days or hours to make sure all can log in and if they have issues, be there to troubleshoot with them. 


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    Erica Lovercamp
    Conference Coordinator
    Curators of the University of MissouriUnited States
    ------------------------------

    Original Message


  • 8.  RE: Virtual Event Marketing

    Posted 09-02-2023 07:14
    1. Are you still planning virtual events? - yes it is our way of being able to reach people who can't travel for our events. 
    2. What advice would you share for hosting a virtual event? Make sure you have a plan for the schedule of the day, and what technology is needed. 


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    Justina Hulen
    Events director
    RSLC
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    Original Message


  • 9.  RE: Virtual Event Marketing

    Posted 09-03-2023 16:01
    1. Are you still planning virtual events? - Yes, not as frequently, but some events work just as well virtually as in-person, and it can be a real money saver as well as allowing more participation from peopel who wouldn't be able to make an in-person event

    2. What advice would you share for hosting a virtual event? - make sure you're planning for interaction from attendees - you need to build it in as a basic part of the event - polls, chat, etc.



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    Elena PEREZ
    Communications Coordinator
    SEIU - UHWUnited States
    ------------------------------

    Original Message


  • 10.  RE: Virtual Event Marketing

    Posted 09-05-2023 09:50
    1. Are you still planning virtual events? All of our events and client's events are back to in person! As a DMO, we are super busy with groups coming to town!
    2. What advice would you share for hosting a virtual event? I think the most important part is keeping people engaged from their homes and still having those networking opportunities that are so important.


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    Virginia McCoy
    Sales Associate
    Visit Savannah
    ------------------------------

    Original Message


  • 11.  RE: Virtual Event Marketing

    Posted 09-05-2023 09:53
    1. Are you still planning virtual events?
      Yes, we are still doing a lot of webinars, in addition to some in-person roundtables and hospitality events
    2. What advice would you share for hosting a virtual event?
      Be sure to hold a dry run with all involved, and test audio/video for any presenters


    ------------------------------
    Lori Wildman
    Marketing Director
    lwildman@dmainc.com
    DuCharme, McMillen & Associates, Inc.United States
    ------------------------------

    Original Message


  • 12.  RE: Virtual Event Marketing

    Posted 09-06-2023 07:49
    1. Are you still planning virtual events? Yes
    2. What advice would you share for hosting a virtual event? Keep new information in the upfront, informational teasers, and make sure you engage with the virtual audience at all times. 


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    Mary Ann Hall
    Event Specialist
    Federal Reserve Bank of Chicago(CRSO Department)
    ------------------------------

    Original Message


  • 13.  RE: Virtual Event Marketing

    Posted 09-06-2023 10:41
    1. Are you still planning virtual events?

    Our company currently does not have virtual events, but are looking to add them to our agenda in the upcoming year. 

          2. What advice would you share for hosting a virtual event?

    Although we do not have virtual events yet, I have attended many myself. I would say camera angle and lighting is a plus so it feels more engaging to the online viewers. Live polls and things to engage in are important to keep the attendee interested. 



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    Katherine Nichols
    Event Registration
    Conscious DisciplineUnited States
    ------------------------------

    Original Message


  • 14.  RE: Virtual Event Marketing

    Posted 09-06-2023 11:30
    1. Are you still planning virtual events?
      1. Yes, we are mainly doing meetings and webinars as we have alumni and staff all over
    2. What advice would you share for hosting a virtual event?
      1. Professional set up and clean execution. It's worth putting the time and money in this!
      2. Know the technology you are using, know when to use a webinar format vs meeting format.


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    Lesley Irminger
    Manager of Operations, Alumni and Constituent Engagement
    George Mason - Office Of University EventsUnited States
    ------------------------------

    Original Message


  • 15.  RE: Virtual Event Marketing

    Posted 09-08-2023 15:10
    1. Are you still planning virtual events? The only virtual events we host are internal company wide meetings. Being in the transportation industry, people really prefer in-person events over virtual ones. We do offer on-demand content once our conference is over
    2. What advice would you share for hosting a virtual event? Figure out ways to keep your audience engaged and try to make your virtual events short


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    Laura Apel
    Events Manager
    CDLLifeUnited States
    ------------------------------

    Original Message


  • 16.  RE: Virtual Event Marketing

    Posted 09-13-2023 14:00

    1. Are you still planning virtual events?

    We occasionally host a one or two-day webinar-style event. Big events are no longer virtual. 

    2. What advice would you share for hosting a virtual event?

    Organization is key! Also, getting as much on-demand content posted is a huge value add for attendees. 



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    Chris Townley
    Marketing and Communications Associate
    National Council Of State Housing AgenciesUnited States
    ------------------------------

    Original Message


  • 17.  RE: Virtual Event Marketing

    Posted 09-19-2023 00:38
    1. Are you still planning virtual events? Absolutely!
    2. What advice would you share for hosting a virtual event?  We shortened our lectures from 60 to 45 minutes and this seems to help people stay engaged.


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    Sarah Jacobson
    hybrid
    St. Luke's Health SystemUnited States
    ------------------------------

    Original Message


  • 18.  RE: Virtual Event Marketing

    Posted 09-22-2023 05:31
    1. Are you still planning virtual events?
      • Yes we are
    2. What advice would you share for hosting a virtual event?
      • Content and having KOL as presenters are key


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    Maria Pedrosa
    EMEA Event Manager
    W.L. Gore & AssociatesSpain
    ------------------------------

    Original Message


  • 19.  RE: Virtual Event Marketing

    Posted 09-26-2023 14:59
    1. Are you still planning virtual events? As a venue, we still have requests for virtual events, however not as many as in the past few years. 
    2. What advice would you share for hosting a virtual event? Make sure you can have the event viewable to those that could not attend. 


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    Colleen Beck
    Director of Sales & Marketing
    The Westin Tampa Bay
    ------------------------------

    Original Message


  • 20.  RE: Virtual Event Marketing

    Posted 09-27-2023 19:42
    1. Are you still planning virtual events? Yes. External facing are usually webinar trainings. Internal are meetings and events, esp. hybrid for townhalls
    2. What advice would you share for hosting a virtual event? Reminders: it's OK to nudge.  Attendees say they've come to rely on 15-Minute Reminder notification email. 


    ------------------------------
    Hallie Loeb, HMCC
    Event Operations Specialist
    CDW United States
    ------------------------------

    Original Message


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