Open Forum

 View Only
  • 1.  Webinar Automation Tips for 2023

    Posted 03-01-2023 10:31

    Happy Wednesday everyone! Let's kickstart with our next edition of the Tip of the Week discussion! Like any event, a successful webinar takes careful and meticulous planning. Webinar automation can be used in a number of ways to improve efficiencies, reduce manual intervention and ease some of the burdens.  

    There are two main ways that automation is used within the context of webinars. 

    The Fully Automated Webinar 

    For a fully automated webinar, organizers would run the pre-webinar promotion in exactly the same way as a live webinar; targeting intended audiences with tailored communications across the usual channels and sending prospective attendees invitation links as they sign up. From the point that those attendees join the webinar until the point at which they leave, everything else is then predetermined and automated.  

    This could include introductory video content, presentations, polls, transitions, calls to action, and more, depending on the automation capabilities of the webinar platform being used. You're able to review, refine and edit the content in advance of any external audiences ever seeing any of it. 

    One of the key benefits of a live webinar is the feeling of being part of something as it happens and encouraging that conversation between the audience and brand. With an automated webinar, yes, you can provide calls to action, downloadable content, and links, but in contrast, to live discussion, these may break that feeling of immediacy that a live webinar can generate. 

    Automation Within a Live Webinar 

    In addition to fully automated webinars, automation can also be used as part of a live webinar experience. If taking this approach, automation could be used to handle as much or as little of the bulk of the webinar content itself, while allowing scope interaction at various points throughout. Whether that's through a live Q&A session, polling, open discussions following or in between pre-recorded sections, or fielding questions as they arise through chat. 

    This approach also allows the same hosts that are "presenting" in the pre-recorded sections to field questions as they arise, that otherwise would have to have been saved for later or handled through a facilitator. 

    Question for you: 

    • Which webinar option from above do you prefer? 


    As always, feel free to drop in your suggestions in the comment section below! #CventTip 


    Megha Jetley
    Cvent Marketing Department

  • 2.  RE: Webinar Automation Tips for 2023

    Posted 03-02-2023 11:13

    Hi Megha,

    • Which webinar option from above do you prefer? I think both are great for different reasons, pending on the content. If I had to pick, maybe Automation within a Live Webinar.

    Katie Dreifus
    Registration Manager
    PwC Management Services LPUnited States

  • 3.  RE: Webinar Automation Tips for 2023

    Posted 03-02-2023 15:35

    I think it realy depends on the person, the content, the purpose but automation within a live webinar sounds intriguing.


  • 4.  RE: Webinar Automation Tips for 2023

    Posted 03-05-2023 16:22

    I prefer Automation within a Live Webinar. 

    Kayla Sisco
    Program Manager
    Meetings & Incentives Worldwide, Inc.United States

  • 5.  RE: Webinar Automation Tips for 2023

    Posted 03-07-2023 09:52

    I like automation with live webinar. I think sometimes this takes off some of the pressure of presenters to have some of their content completed and focus on the live content.

    Beth Vriesen.
    Events Technology Administrator
    Associated Bank Corporation

  • 6.  RE: Webinar Automation Tips for 2023

    Posted 03-07-2023 12:45


    Question: Which webinar option from above do you prefer? 

    Answer: Fully Automated as it allows for more preperation beforehand and less hands-on in the long run

    Chelsea Benge Ostoich
    Events Software Specialist