Hi all, let’s begin our next edition of the Tip of the Week discussion! Webinars aren't just a fad but a powerful tool for driving conversions. You already knew that. But you might not know how to craft the ultimate webinar funnel that truly converts.
The key to creating a webinar funnel that attracts, engages, and converts lies in the value your webinar brings to the audience and your ultimate goals. To do that, you'll have to:
Define Your Target Audience
So, who's your dream customer? What are they searching for? What drives them? You need to understand how your webinar will address the concerns of your target audience, be it entrepreneurs, marketers, or small businesses.
Determine Your Goal
Determining what success means for your webinar will help you devise a strong plan and stay focused. Determine what you are planning to do.
- Lead generation
- Thought leadership webinars.
- Product demo webinars
- Customer onboarding webinars
- Customer success webinars
Choose the Right Webinar Platform
When choosing the right webinar platform, consider the following:
The number of attendees it can accommodate, Compatibility with your current tools and systems, Engagement features like chat, polls, and Q&A, Customization options for branding and design, Security and privacy compliances, Analytics and reporting features, Technical support and self-service guides
Create the Webinar Registration Page
Your webinar landing page makes the first impression of your event, so could you make it count? Include, catchy headline, concise event description, time, date, venue, and time zone, add the list of topics to be discussed and a registration form for attendees to complete
Promote the Landing Page
The more registrations you secure for your webinar, the greater your chances of achieving your goals.
- Tap into your social media following.
- Drive web traffic to your webinar landing page
- Employ email marketing.
- Retarget audiences with paid ads
Host the Webinar
It's showtime! Create a memorable webinar that captivates your audience, offers valuable insights, and leaves a lasting impact. This encourages attendees to share their experiences and spread positive word-of-mouth recommendations for your brand.
Have a Call to Action
Incorporating a CTA in your webinar helps gently guide attendees to the next stage of the funnel.
Your CTA can prompt your audience to:
- Join your mailing list
- Subscribe to premium content
- Complete a survey
- Sign up for a free trial
- Schedule a demo
Follow up and Create Evergreen Webinar Funnel
The conclusion of a live event doesn't mean your engagement with attendees should end. Instead, you can continue nurturing leads and converting them into customers through strategic follow-ups. Offer additional resources such as whitepapers, e-books, or related blog posts to deepen their understanding of the topic.
Measure Your Webinar Performance
Measure your webinars’ performance to optimize their effectiveness and ensure success. Here are some important metrics to consider:
- Registration rate
- Attendance rate.
- Engagement rate
- Conversion rate
- Session metrics
- Replay viewers
- Messages/questions/polls
Questions for you-
- How many webinars do you host in a year?
- Which tip do you use the most to promote your webinar?
#CventTip
#Cvent Webinar
#ManagingEvents------------------------------
Megha Jetley [Designation]
Manager
Cvent Marketing Department
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