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Webinar Best Practices

  • 1.  Webinar Best Practices

    Cvent Staff
    Posted 28 days ago

    Happy Mid-week all! Let's kickstart with our next edition of the Tip of the Week discussion!

    Webinars have become a vital part of events and are here to stay. Have you ever wondered if you are executing them to the best of your ability? Creating webinars is a difficult task. Some of the common mistakes with creating webinars are information misaligned with registrants' pain points, webinars are too long and boring, misplaced call-to-actions, and lack of promotion strategy.

    Here are some webinar best practices from strategy to post-webinar follow-ups.

     
    1. Webinar Strategy
         ➢ Know your audience
         ➢ Visual branding
         ➢ Don't forget the mobile experience

    2. Webinar Management and Planning
         ➢ Pick your topic
         ➢ Create a resonating title
         ➢ Select the right day, time, and format
         ➢ Do a dry run

    3. Technical Requirements
         ➢ Finalize the right webinar platform
         ➢ Use a high-quality headset or microphone
         ➢ Have a stable internet connection
         ➢ Test your technical setup
         ➢ Choose a silent spot
     
    4. Webinar Promotion
         ➢ Build a landing page
         ➢ Create a blog about the webinar
         ➢ Leverage social media platforms to promote your webinar
         ➢ Promote your webinar via email
         ➢ Use website popups
     
    5. After the Webinar

         ➢ Mention the next steps
         ➢ Crowdsource your next webinar topic
         ➢ Send post-webinar surveys
         ➢ Track results

    Bonus Tips

         ➢ Create questions beforehand
         ➢ Don't be hard on yourself if things go wrong
         ➢ Always start on time
         ➢ Capture your attendees' attention quickly
         ➢ Create visual slides

    Want to learn more about webinar best practices? Read the Cvent blog  - 26 Webinar Best Practices - today!

    Questions for you:

    • How often do you create webinars?
    • What topics would you like to see covered in Cvent webinars?

    As always, we look forward to seeing your comments below!

    #CventTip

    #ManagingVirtualEvents

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    Megan Clark
    Assistant Team Lead, Online Community Marketing
    Cvent
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  • 2.  RE: Webinar Best Practices

    User Group Member
    Posted 27 days ago
    We have near daily webinars but we're a giant company so it's not always targeting the same people.

    I'd love to see hands on designing webinars. You have all those 'samples'  in the visual showcase, would love a step by step walk through on designing some of those in the system

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    Rachel
    NJ
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  • 3.  RE: Webinar Best Practices

    Cvent Staff
    Posted 25 days ago
    @Rachel Sigley We have a few on demand webinars sharing best practices on designing an event website. Hope they help! 

    https://hello.cvent.com/en-em-wbr-event-website-design-101-recording.html
    https://hello.cvent.com/event-en-wbr-how-its-made-flex-2-recording.html
    https://www.cvent.com/en/resource/event-cloud/how-create-websites-draw-registrations-flex-event-web-design-101​

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    Nari Courtney
    Manager, Customer Marketing
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  • 4.  RE: Webinar Best Practices

    Posted 26 days ago
    How often do you create webinars?
    Sometimes
    What topics would you like to see covered in Cvent webinars?

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    Jonathan stanaj
    Events Manager
    United Federation of TeachersUnited States
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  • 5.  RE: Webinar Best Practices

    User Group Member
    Posted 26 days ago
    • How often do you create webinars? At least once a quarter, sometimes more frequently
    • What topics would you like to see covered in Cvent webinars? more best practices and tips


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    Bouran Qaddumi
    Sr. Manager, Training
    Church's Chicken
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  • 6.  RE: Webinar Best Practices

    Cvent Staff
    Posted 25 days ago
    @Bouran Qaddumi any specific topics or products you'd like to see more best practices on? I would love to share your feedback to our team! ​

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    Nari Courtney
    Manager, Customer Marketing
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  • 7.  RE: Webinar Best Practices

    Posted 25 days ago
    I would love to see webinars on best practices and demonstrations of new features and products.

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    Vicki Clancy
    Event Coordinator
    CDWUnited States
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  • 8.  RE: Webinar Best Practices

    Posted 25 days ago
    I think that would be super beneficial. Specifically if done by app, events, etc. There were a lot of situations with crowd compass that came up, that we could have used to bench mark or heard best practices from another event team!

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    Laura Cloninger
    Membership and Event Registration Coordinator
    Association for Manufacturing ExcellenceUnited States
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  • 9.  RE: Webinar Best Practices

    Cvent Staff
    Posted 25 days ago
    @Vicki Clancy What kind of best practices are you looking for? Is there a specific product or topic area you'd like more help with? I'd love to learn more to bring this feedback back to my team! Also, we have a product update webinar that we hold quarterly. Our product management team shares recent releases and demos some of the features. There's also a live Q&A at the end. We'd love to have you join our next one -- aiming for mid-late January! ​

    ------------------------------
    Nari Courtney
    Manager, Customer Marketing
    Cvent Marketing Department (Contacts)United States
    ------------------------------



  • 10.  RE: Webinar Best Practices

    Community MVP
    Posted 23 days ago
    • How often do you create webinars?
      • We usually have at least 2 per month
    • What topics would you like to see covered in Cvent webinars?
      • nothing specific that you haven't covered; keep doing what you're doing!


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    Lori Wildman
    Director of Marketing
    DuCharme, McMillen & Associates, Inc.United States
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  • 11.  RE: Webinar Best Practices

    User Group Member
    Posted 23 days ago
    • How often do you create webinars? - We don't create them often, but when we do they are large and fully-produced events that are well-planned toward the audience and their needs.
    • What topics would you like to see covered in Cvent webinars? - More webinars related to "best practices," but more as a whole, not necessarily directly related to Cvent's software or capabilities.


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    Gina Allega, CMP
    Senior Program Manager
    BCD M&E
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  • 12.  RE: Webinar Best Practices

    User Group Member
    Posted 21 days ago
    • How often do you create webinars? Twice a year
    • What topics would you like to see covered in Cvent webinars? It would be nice to look at the integrations of webinars, for those of us who don't use attendee hub. Best practices in integrations is something that is lacking.


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    Beth Vriesen
    Events Registration Admin
    Associated Bank Corporation
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  • 13.  RE: Webinar Best Practices

    User Group Member
    Posted 20 days ago
    Hi Megan,

    Questions for you:

    • How often do you create webinars? I do not create webinars in my current role.
    • What topics would you like to see covered in Cvent webinars? More hands-on training, less sales pitching. 


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    Katie Dreifus
    Registration Manager
    PwC Management Services LPUnited States
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  • 14.  RE: Webinar Best Practices

    Posted 19 days ago
    We hold webinars at least monthly. I am interested in hearing more about successful promotion to increase audience size. Another area of interest to me is how to attract sponsors to webinars which can be a bit more difficult compared to getting sponsors for in person events.

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    Jason Yakencheck
    Cvent Admin
    ISACA Greater Washington, D.C. ChapterUnited States
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  • 15.  RE: Webinar Best Practices

    Posted 15 days ago
    I would like to see a webinar on webinar best practices, and any new features.

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    Elizabeth Rathje
    Assoc Events Coordinator
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  • 16.  RE: Webinar Best Practices

    User Group Member
    Posted 12 days ago

    Questions for you:

    • How often do you create webinars? 10-20x/yr
    • What topics would you like to see covered in Cvent webinars? AMAs? 


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    Olivia Popofski
    Marketing Coordinator
    Sun Life Assurance Company of Canada and AffiliatesCanada
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