Happy Mid-week all! Let's kickstart with our next edition of the Tip of the Week discussion!
Webinars have become a vital part of events and are here to stay. Have you ever wondered if you are executing them to the best of your ability? Creating webinars is a difficult task. Some of the common mistakes with creating webinars are information misaligned with registrants' pain points, webinars are too long and boring, misplaced call-to-actions, and lack of promotion strategy.
Here are some webinar best practices from strategy to post-webinar follow-ups.
1. Webinar Strategy
➢ Know your audience
➢ Visual branding
➢ Don't forget the mobile experience
2. Webinar Management and Planning
➢ Pick your topic
➢ Create a resonating title
➢ Select the right day, time, and format
➢ Do a dry run
3. Technical Requirements
➢ Finalize the right webinar platform
➢ Use a high-quality headset or microphone
➢ Have a stable internet connection
➢ Test your technical setup
➢ Choose a silent spot
4. Webinar Promotion
➢ Build a landing page
➢ Create a blog about the webinar
➢ Leverage social media platforms to promote your webinar
➢ Promote your webinar via email
➢ Use website popups
5. After the Webinar
➢ Mention the next steps
➢ Crowdsource your next webinar topic
➢ Send post-webinar surveys
➢ Track results
➢ Create questions beforehand
➢ Don't be hard on yourself if things go wrong
➢ Always start on time
➢ Capture your attendees' attention quickly
➢ Create visual slides
Want to learn more about webinar best practices? Read the Cvent blog - 26 Webinar Best Practices - today!
Questions for you:
As always, we look forward to seeing your comments below!
- How often do you create webinars?
- What topics would you like to see covered in Cvent webinars?
Assistant Team Lead, Online Community Marketing