What is Trade Show Solutions?
Trade shows and sponsored events are critical channels in the marketing mix, which helps boost significant revenue and critical client and prospect engagement. These events present the perfect opportunity to generate qualified leads for sales. With the right tools, you can easily take conversations from the floor to your sales team for quick follow-up.
Cvent can help with each stage of your trade show program, including pre-event meetings, onsite lead capture, post-event reporting, and off-site networking events to extend conversations off the show floor. Whether you're a marketer or trade show planner, Cvent provides a trade show solution for each step of the process.
Cvent Trade Show Solutions (TSS) is supported by Cvent | iCapture and Cvent | Jifflenow with lead capture and appointment solutions for trade shows attended by organizations.
What is Cvent | Jifflenow?
Jifflenow helps organizations get more out of every trade show they attend by properly scheduling, managing, and analyzing meetings.
Jifflenow allows organizations to book meetings across various meeting types easily. The tool defines meeting approval processes, automates notifications, enables access to location management functionality, and includes native Salesforce integration.
What is Cvent | iCapture?
iCapture helps organizations get more out of every trade show they attend with a consistent, customizable, and easy-to-use universal lead capture solution.
With highly configurable functionality and robust CRM integrations, iCapture also streamlines post-event follow-up and enables sales and marketing professionals to easily capture, qualify, and convert their leads with greater speed.
Who is a good fit for Jifflenow?
Companies who attend third party events and trade shows and want to maximize engagement onsite by streamlining their meeting scheduling and workflow processes.
Who is a good fit for iCapture?
Companies who attend third party events and trade shows and want to streamline their lead retrieval process
What happened to Cvent’s Universal Appointments product?
Cvent's Universal Appointments (UA) product is no longer being sold. Jifflenow is the go forward universal appointments solution.
What happened to Cvent’s Universal LeadCapture product?
Cvent's Universal LeadCapture (ULC) product is no longer being sold. iCapture is the go forward universal lead capture solution.
When are UA and ULC going to be sunset?
We are currently planning to retire these products at the end of 2024.
What happens to my UA or ULC data when they are retired?
Leads and reports from prior events will be available indefinitely after December 31 for active customers. Inactive customers will have up to 90 days to retrieve their data after the sunset date.
What are the benefits of Jifflenow over UA?
-
Enhanced appointment scheduling functionality:
Jifflenow manages complex B2B meeting scheduling with multiple resources. It offers various engagement types and granular user roles for booking meetings on behalf of others with limited access.
-
Seamless workflow and resource management:
Jifflenow automates the approval process, maps topics, locations, and people to engagement types, and includes post-event engagement features. With the native Salesforce app, meetings can be booked directly from Salesforce, and custom reporting and dashboards provide deeper meeting insights.
What are the benefits of iCapture over ULC?
-
Upleveled badge kit integrations:
iCapture offers direct badge kit configuration, eliminating the need for customer support. With 100+ supported badge kits, iCapture provides more options than ULC.
-
Ease of use at a higher quality:
iCapture simplifies setup and improves accessibility. The business card scanning feature ensures high-quality records with OCR and human validation. Transcription services now cover the APAC region.
-
Seamless user interface:
iCapture allows marketers to prioritize and group leads based on form responses. Built-in dashboards visualize event performance, and a device simulator previews the form-collection experience from a prospect’s perspective.