If your stakeholders are asking tougher questions about event ROI, you’re not alone. Event programs span in‑person, virtual, and hybrid touchpoints and every click, check‑in, and session is a data point. The challenge is turning that data into clear stories about impact, not just spreadsheets.
That’s where Cvent Reporting & Insights comes in. Recent enhancements focus on three big outcomes:
- Fewer manual exports
- Clearer program‑level visibility
- Faster, AI‑assisted insight
1. Build Your Own Reports: Start from the question, not the template
Instead of hunting for the “least bad” template, Build Your Own Reports (BYOR) lets you create the exact report you need from scratch. With BYOR, you can:
- Pick the right data set – invitees & registrants, sessions, orders and transactions, exhibitors, leads, and more.
- Choose only the fields that matter – including custom fields and advanced criteria to filter out test or cancelled records.
- Group and summarize your way – by event, audience, region, business unit, or segment, without leaving Cvent.
New BYOR sub‑types for exhibitor details, exhibitor–attendee interactions, and lead details make it easier to answer questions like:
- Which exhibitors saw the highest traffic and lead volume?
- Which booths generated the most qualified follow‑ups?
Why it matters: You can standardize a small set of program‑approved saved reports that teams reuse across events, cutting ad‑hoc requests and giving stakeholders consistent numbers every time.
2. Cross Event Insights & Registration Insights: One view of your program
Event‑level recaps are useful, but budget decisions are made on program‑level performance. Cross Event Insights brings that together in account‑wide dashboards. It helps you:
- Track registration, attendance, feedback, and financial KPIs across events in a single view.
- Use inline comparisons to see how this period stacks up to the last—without building separate comparison reports.
- Compare event groups (e.g., roadshows vs. flagships, regions, or teams) to see who consistently hits revenue and budget targets.
Layered on top is Registration Insights, which focuses on signups and revenue:
- Real‑time views of invitees, registrants, show rate, and revenue for each event.
- Benchmarks against similar past events so you know early if you’re ahead or behind pace.
Why it matters: Together, these views shift you from “How did we do?” to “Where do we adjust now?”—supporting stronger budget conversations and smarter event mix planning.
3. CventIQ inside Reporting: AI that pulls out the “so what?”
Feedback is rich but time‑consuming to analyze. CventIQ™ is woven into Reporting & Insights to help you synthesize quickly. With it you can:
- Use AI‑generated session feedback summaries to roll thousands of comments into clear themes around content, speakers, logistics, and sentiment.
- Combine these summaries with engagement and attendance data to see which topics and formats truly land with your audience.
On the roadmap, AI assistants will increasingly help you ask questions of your reports in natural language, tweak criteria, and extract talking points for stakeholders without starting from a blank slide.
Why it matters: Instead of manually reading every comment export, you get shareable, action‑oriented takeaways you can plug into debriefs, content planning, and sponsor recaps.
Coming soon: Total Event Program group-to-group comparison
For teams running large portfolios, it’s not enough to know how a single event performed—you need to see how programs stack up. A new Total Event Program group-to-group comparison view in Cross Event Insights gives you a dedicated workspace to compare event groups side-by-side (for example, regions, formats, business units, or teams) in one place, using the same widgets and metrics you already trust.
Instead of exporting separate reports, building pivot tables, and manually aligning timeframes, you’ll be able to:
- Select multiple event groups and assign a baseline, with consistent color-coding across the comparison view
- Run full registration and attendance funnel comparisons across programs to understand how effectively they convert invitations and web traffic—and where drop-off occurs
- Break down new vs. returning contacts by program to understand which strategies are best for acquisition versus nurture and retention
- Surface peak seasons, top locations, venues, and format mix to inform calendar planning, staffing, and channel or venue decisions
- Get clear visibility into budget performance and attendee-level value over time, compared to your baseline program
- Benchmark feedback and engagement—including event and session ratings, NPS, polls, Q&A, and chat—against your baseline program
This view is designed for cross-functional owners of event programs who need multi-year, program-level analysis to decide what to scale, where to optimize spend, and how to prove event impact and inform strategic decisions.
Where to go next
If you’re ready to level‑up your reporting:
- Visit the Reporting & Insights Learning Center for “which report should I run?” guides, Event Reporting and BYOR training, and Cross Event Insights tutorials.
- Explore Cvent’s event reporting and insights product pages to see how reporting, attendee tracking, and CventIQ fit together to prove event marketing ROI.
- Join the #Reporting conversations in the Open Forum to see how other planners are building cleaner, more strategic reports—and to share your own tips.
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