Open Forum

I work for a tech company and we often host events where just by nature of our business we should have a mobile app to showcase technology -- sometimes it feels unnecessary and people seem to agree as our download numbers aren't always the highest for all the work that goes into them. Does anyone have good tips and tricks, what things could be exclusive to the app that would get people more interested in downloading it?

#EventApp

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Rachel
NJ
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Hi Rachel,

One thing you can do is utilize the gamification functionality to get people engaged throughout the event. Additionally, you can remove all paper from the event and incorporate the agenda and other important items within the app so attendees are encouraged to use it as their only means of information. Hopefully this helps with brainstorming some ideas! 

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Erica Kennedy
Senior Client Success Manager
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Erica's suggestions are spot on! We did both of these things at my previous company. First we eliminated ALL paperwork so if they wanted to know when or where sessions were taking place, they needed to check the app. We also divided all our attendees into teams and had some friendly competitions throughout the event. The app was released six weeks prior to the event, and our activity feed almost immediately had some good-natured trash-talking between teams. We had about a 98% adoption rate.  

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Tori Martinez
Event Technology Specialist
Direct Travel
United States
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Hi Rachel, 

To echo what Erica and Tori said, many of my customers have seen success with only allowing attendees to add on their sessions in the mobile app, to ensure that attendees have to download the app to see and add the sessions they want to attend at the event. The same goes for providing any sort of session documents - they only make these available via the Attendee Hub Website and App for viewing and downloading.  Additionally, many also incentivize their event and session feedback surveys, so if attendees complete their surveys, they are entered into a raffle to receive prizes (and the same can also be done with gamification as well.) 

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Julia Plymack
Client Success Manager
Cvent
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