Open Forum

Hi all, let's begin our next edition of the Tip of the Week discussion!

One-day conferences are the most common events hosted for marketing purposes, with 54% of planners hosting these events annually. What's more, sponsors see immense value in these events, with 43% sponsoring at least one conference per year.

Here are some conference marketing ideas (plus a ton of social media promotion tips!) to help you get started.

1.  Identify Your Target Audience
   • Make an outline of attendee personas, identifying a handful of personas you want to target (i.e. thought leaders, executives with buying power, product users, etc.).
2.  Differentiate Your Audiences
   • For example, you might have a list of CEOs who are existing customers, or you might send former attendees slightly different content than first-time attendees.
3.  Create a Killer Conference Website
   • Your event website should also be branded to promote your organization and allow attendees to complete their online registration and book a room through your room block.
4.  Find the Right Partners - and Make the Most of Them
   • Finding the right sponsors is about more than the bottom line. If you're promoting your sponsors before, during, and after your event, they should be doing the same for you.
5.  Survey Says: Your Event Rocks!
   • Post-event surveys are an excellent resource to help you reflect on your event's success and prove ROI to stakeholders.
6.  Highlight Attendee Testimonials and Customer Stories
   • Leverage video testimonials, interviews, and post-event surveys to demonstrate your event's past successes.
7.  Go Further with Your Social Media Promotions
   • Create a Social Media Handle for Your Event
   • #Industry Hashtags are Trending - Use Them!
   • It Pays to Advertise (Using Paid Advertising)
   • Do it Live!
   • Introduce Gamification Across Your Social Channels
   • Share Past Attendee Testimonials
   • Get Your Sponsors, Speakers, and Exhibitors Talking
   • Cross-Post Where Possible
   • Share Behind-the-Scenes Content

Questions for you:

1. How many conferences does your company organize each year?
2. What are some of the most effective ways you market your conference event?

#CventTip
#PromotingYourEvent

------------------------------
Megha Jetley
Assistant Manager
Cvent Marketing Department
------------------------------

Questions for you:

1. How many conferences does your company organize each year? 1
2. What are some of the most effective ways you market your conference event? Working with sponsors and previous attendees to push out messaging on Social Media and within their own constituencies, as some of our strongest promoters!

Hi all, let's begin our next edition of the Tip of the Week discussion!

One-day conferences are the most common events hosted for marketing purposes, with 54% of planners hosting these events annually. What's more, sponsors see immense value in these events, with 43% sponsoring at least one conference per year.

Here are some conference marketing ideas (plus a ton of social media promotion tips!) to help you get started.

1.  Identify Your Target Audience
   • Make an outline of attendee personas, identifying a handful of personas you want to target (i.e. thought leaders, executives with buying power, product users, etc.).
2.  Differentiate Your Audiences
   • For example, you might have a list of CEOs who are existing customers, or you might send former attendees slightly different content than first-time attendees.
3.  Create a Killer Conference Website
   • Your event website should also be branded to promote your organization and allow attendees to complete their online registration and book a room through your room block.
4.  Find the Right Partners - and Make the Most of Them
   • Finding the right sponsors is about more than the bottom line. If you're promoting your sponsors before, during, and after your event, they should be doing the same for you.
5.  Survey Says: Your Event Rocks!
   • Post-event surveys are an excellent resource to help you reflect on your event's success and prove ROI to stakeholders.
6.  Highlight Attendee Testimonials and Customer Stories
   • Leverage video testimonials, interviews, and post-event surveys to demonstrate your event's past successes.
7.  Go Further with Your Social Media Promotions
   • Create a Social Media Handle for Your Event
   • #Industry Hashtags are Trending - Use Them!
   • It Pays to Advertise (Using Paid Advertising)
   • Do it Live!
   • Introduce Gamification Across Your Social Channels
   • Share Past Attendee Testimonials
   • Get Your Sponsors, Speakers, and Exhibitors Talking
   • Cross-Post Where Possible
   • Share Behind-the-Scenes Content

Questions for you:

1. How many conferences does your company organize each year?
2. What are some of the most effective ways you market your conference event?

#CventTip
#PromotingYourEvent

------------------------------
Megha Jetley
Assistant Manager
Cvent Marketing Department
------------------------------

Hi all, let's begin our next edition of the Tip of the Week discussion!

One-day conferences are the most common events hosted for marketing purposes, with 54% of planners hosting these events annually. What's more, sponsors see immense value in these events, with 43% sponsoring at least one conference per year.

Here are some conference marketing ideas (plus a ton of social media promotion tips!) to help you get started.

1.  Identify Your Target Audience
   • Make an outline of attendee personas, identifying a handful of personas you want to target (i.e. thought leaders, executives with buying power, product users, etc.).
2.  Differentiate Your Audiences
   • For example, you might have a list of CEOs who are existing customers, or you might send former attendees slightly different content than first-time attendees.
3.  Create a Killer Conference Website
   • Your event website should also be branded to promote your organization and allow attendees to complete their online registration and book a room through your room block.
4.  Find the Right Partners - and Make the Most of Them
   • Finding the right sponsors is about more than the bottom line. If you're promoting your sponsors before, during, and after your event, they should be doing the same for you.
5.  Survey Says: Your Event Rocks!
   • Post-event surveys are an excellent resource to help you reflect on your event's success and prove ROI to stakeholders.
6.  Highlight Attendee Testimonials and Customer Stories
   • Leverage video testimonials, interviews, and post-event surveys to demonstrate your event's past successes.
7.  Go Further with Your Social Media Promotions
   • Create a Social Media Handle for Your Event
   • #Industry Hashtags are Trending - Use Them!
   • It Pays to Advertise (Using Paid Advertising)
   • Do it Live!
   • Introduce Gamification Across Your Social Channels
   • Share Past Attendee Testimonials
   • Get Your Sponsors, Speakers, and Exhibitors Talking
   • Cross-Post Where Possible
   • Share Behind-the-Scenes Content

Questions for you:

1. How many conferences does your company organize each year?
2. What are some of the most effective ways you market your conference event?

#CventTip
#PromotingYourEvent

------------------------------
Megha Jetley
Assistant Manager
Cvent Marketing Department
------------------------------

Hi all, let's begin our next edition of the Tip of the Week discussion!

One-day conferences are the most common events hosted for marketing purposes, with 54% of planners hosting these events annually. What's more, sponsors see immense value in these events, with 43% sponsoring at least one conference per year.

Here are some conference marketing ideas (plus a ton of social media promotion tips!) to help you get started.

1.  Identify Your Target Audience
   • Make an outline of attendee personas, identifying a handful of personas you want to target (i.e. thought leaders, executives with buying power, product users, etc.).
2.  Differentiate Your Audiences
   • For example, you might have a list of CEOs who are existing customers, or you might send former attendees slightly different content than first-time attendees.
3.  Create a Killer Conference Website
   • Your event website should also be branded to promote your organization and allow attendees to complete their online registration and book a room through your room block.
4.  Find the Right Partners - and Make the Most of Them
   • Finding the right sponsors is about more than the bottom line. If you're promoting your sponsors before, during, and after your event, they should be doing the same for you.
5.  Survey Says: Your Event Rocks!
   • Post-event surveys are an excellent resource to help you reflect on your event's success and prove ROI to stakeholders.
6.  Highlight Attendee Testimonials and Customer Stories
   • Leverage video testimonials, interviews, and post-event surveys to demonstrate your event's past successes.
7.  Go Further with Your Social Media Promotions
   • Create a Social Media Handle for Your Event
   • #Industry Hashtags are Trending - Use Them!
   • It Pays to Advertise (Using Paid Advertising)
   • Do it Live!
   • Introduce Gamification Across Your Social Channels
   • Share Past Attendee Testimonials
   • Get Your Sponsors, Speakers, and Exhibitors Talking
   • Cross-Post Where Possible
   • Share Behind-the-Scenes Content

Questions for you:

1. How many conferences does your company organize each year?
2. What are some of the most effective ways you market your conference event?

#CventTip
#PromotingYourEvent

------------------------------
Megha Jetley
Assistant Manager
Cvent Marketing Department
------------------------------

Hi all, let's begin our next edition of the Tip of the Week discussion!

One-day conferences are the most common events hosted for marketing purposes, with 54% of planners hosting these events annually. What's more, sponsors see immense value in these events, with 43% sponsoring at least one conference per year.

Here are some conference marketing ideas (plus a ton of social media promotion tips!) to help you get started.

1.  Identify Your Target Audience
   • Make an outline of attendee personas, identifying a handful of personas you want to target (i.e. thought leaders, executives with buying power, product users, etc.).
2.  Differentiate Your Audiences
   • For example, you might have a list of CEOs who are existing customers, or you might send former attendees slightly different content than first-time attendees.
3.  Create a Killer Conference Website
   • Your event website should also be branded to promote your organization and allow attendees to complete their online registration and book a room through your room block.
4.  Find the Right Partners - and Make the Most of Them
   • Finding the right sponsors is about more than the bottom line. If you're promoting your sponsors before, during, and after your event, they should be doing the same for you.
5.  Survey Says: Your Event Rocks!
   • Post-event surveys are an excellent resource to help you reflect on your event's success and prove ROI to stakeholders.
6.  Highlight Attendee Testimonials and Customer Stories
   • Leverage video testimonials, interviews, and post-event surveys to demonstrate your event's past successes.
7.  Go Further with Your Social Media Promotions
   • Create a Social Media Handle for Your Event
   • #Industry Hashtags are Trending - Use Them!
   • It Pays to Advertise (Using Paid Advertising)
   • Do it Live!
   • Introduce Gamification Across Your Social Channels
   • Share Past Attendee Testimonials
   • Get Your Sponsors, Speakers, and Exhibitors Talking
   • Cross-Post Where Possible
   • Share Behind-the-Scenes Content

Questions for you:

1. How many conferences does your company organize each year?
2. What are some of the most effective ways you market your conference event?

#CventTip
#PromotingYourEvent

------------------------------
Megha Jetley
Assistant Manager
Cvent Marketing Department
------------------------------

Hi all, let's begin our next edition of the Tip of the Week discussion!

One-day conferences are the most common events hosted for marketing purposes, with 54% of planners hosting these events annually. What's more, sponsors see immense value in these events, with 43% sponsoring at least one conference per year.

Here are some conference marketing ideas (plus a ton of social media promotion tips!) to help you get started.

1.  Identify Your Target Audience
   • Make an outline of attendee personas, identifying a handful of personas you want to target (i.e. thought leaders, executives with buying power, product users, etc.).
2.  Differentiate Your Audiences
   • For example, you might have a list of CEOs who are existing customers, or you might send former attendees slightly different content than first-time attendees.
3.  Create a Killer Conference Website
   • Your event website should also be branded to promote your organization and allow attendees to complete their online registration and book a room through your room block.
4.  Find the Right Partners - and Make the Most of Them
   • Finding the right sponsors is about more than the bottom line. If you're promoting your sponsors before, during, and after your event, they should be doing the same for you.
5.  Survey Says: Your Event Rocks!
   • Post-event surveys are an excellent resource to help you reflect on your event's success and prove ROI to stakeholders.
6.  Highlight Attendee Testimonials and Customer Stories
   • Leverage video testimonials, interviews, and post-event surveys to demonstrate your event's past successes.
7.  Go Further with Your Social Media Promotions
   • Create a Social Media Handle for Your Event
   • #Industry Hashtags are Trending - Use Them!
   • It Pays to Advertise (Using Paid Advertising)
   • Do it Live!
   • Introduce Gamification Across Your Social Channels
   • Share Past Attendee Testimonials
   • Get Your Sponsors, Speakers, and Exhibitors Talking
   • Cross-Post Where Possible
   • Share Behind-the-Scenes Content

Questions for you:

1. How many conferences does your company organize each year?
2. What are some of the most effective ways you market your conference event?

#CventTip
#PromotingYourEvent

------------------------------
Megha Jetley
Assistant Manager
Cvent Marketing Department
------------------------------

Hi all, let's begin our next edition of the Tip of the Week discussion!

One-day conferences are the most common events hosted for marketing purposes, with 54% of planners hosting these events annually. What's more, sponsors see immense value in these events, with 43% sponsoring at least one conference per year.

Here are some conference marketing ideas (plus a ton of social media promotion tips!) to help you get started.

1.  Identify Your Target Audience
   • Make an outline of attendee personas, identifying a handful of personas you want to target (i.e. thought leaders, executives with buying power, product users, etc.).
2.  Differentiate Your Audiences
   • For example, you might have a list of CEOs who are existing customers, or you might send former attendees slightly different content than first-time attendees.
3.  Create a Killer Conference Website
   • Your event website should also be branded to promote your organization and allow attendees to complete their online registration and book a room through your room block.
4.  Find the Right Partners - and Make the Most of Them
   • Finding the right sponsors is about more than the bottom line. If you're promoting your sponsors before, during, and after your event, they should be doing the same for you.
5.  Survey Says: Your Event Rocks!
   • Post-event surveys are an excellent resource to help you reflect on your event's success and prove ROI to stakeholders.
6.  Highlight Attendee Testimonials and Customer Stories
   • Leverage video testimonials, interviews, and post-event surveys to demonstrate your event's past successes.
7.  Go Further with Your Social Media Promotions
   • Create a Social Media Handle for Your Event
   • #Industry Hashtags are Trending - Use Them!
   • It Pays to Advertise (Using Paid Advertising)
   • Do it Live!
   • Introduce Gamification Across Your Social Channels
   • Share Past Attendee Testimonials
   • Get Your Sponsors, Speakers, and Exhibitors Talking
   • Cross-Post Where Possible
   • Share Behind-the-Scenes Content

Questions for you:

1. How many conferences does your company organize each year?
2. What are some of the most effective ways you market your conference event?

#CventTip
#PromotingYourEvent

------------------------------
Megha Jetley
Assistant Manager
Cvent Marketing Department
------------------------------

Hi all, let's begin our next edition of the Tip of the Week discussion!

One-day conferences are the most common events hosted for marketing purposes, with 54% of planners hosting these events annually. What's more, sponsors see immense value in these events, with 43% sponsoring at least one conference per year.

Here are some conference marketing ideas (plus a ton of social media promotion tips!) to help you get started.

1.  Identify Your Target Audience
   • Make an outline of attendee personas, identifying a handful of personas you want to target (i.e. thought leaders, executives with buying power, product users, etc.).
2.  Differentiate Your Audiences
   • For example, you might have a list of CEOs who are existing customers, or you might send former attendees slightly different content than first-time attendees.
3.  Create a Killer Conference Website
   • Your event website should also be branded to promote your organization and allow attendees to complete their online registration and book a room through your room block.
4.  Find the Right Partners - and Make the Most of Them
   • Finding the right sponsors is about more than the bottom line. If you're promoting your sponsors before, during, and after your event, they should be doing the same for you.
5.  Survey Says: Your Event Rocks!
   • Post-event surveys are an excellent resource to help you reflect on your event's success and prove ROI to stakeholders.
6.  Highlight Attendee Testimonials and Customer Stories
   • Leverage video testimonials, interviews, and post-event surveys to demonstrate your event's past successes.
7.  Go Further with Your Social Media Promotions
   • Create a Social Media Handle for Your Event
   • #Industry Hashtags are Trending - Use Them!
   • It Pays to Advertise (Using Paid Advertising)
   • Do it Live!
   • Introduce Gamification Across Your Social Channels
   • Share Past Attendee Testimonials
   • Get Your Sponsors, Speakers, and Exhibitors Talking
   • Cross-Post Where Possible
   • Share Behind-the-Scenes Content

Questions for you:

1. How many conferences does your company organize each year?
2. What are some of the most effective ways you market your conference event?

#CventTip
#PromotingYourEvent

------------------------------
Megha Jetley
Assistant Manager
Cvent Marketing Department
------------------------------