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  • 1.  Conference Marketing Tips to Give Your Events a Boost

    Cvent Staff
    Posted 11-01-2023 10:58
    Edited by Megha Jetley 11-01-2023 10:58

    Hi all, let's begin our next edition of the Tip of the Week discussion!

    One-day conferences are the most common events hosted for marketing purposes, with 54% of planners hosting these events annually. What's more, sponsors see immense value in these events, with 43% sponsoring at least one conference per year.

    Here are some conference marketing ideas (plus a ton of social media promotion tips!) to help you get started.

    1.  Identify Your Target Audience
      • Make an outline of attendee personas, identifying a handful of personas you want to target (i.e. thought leaders, executives with buying power, product users, etc.).
    2.  Differentiate Your Audiences
      • For example, you might have a list of CEOs who are existing customers, or you might send former attendees slightly different content than first-time attendees.
    3.  Create a Killer Conference Website
      • Your event website should also be branded to promote your organization and allow attendees to complete their online registration and book a room through your room block.
    4.  Find the Right Partners - and Make the Most of Them
      • Finding the right sponsors is about more than the bottom line. If you're promoting your sponsors before, during, and after your event, they should be doing the same for you.
    5.  Survey Says: Your Event Rocks!
      • Post-event surveys are an excellent resource to help you reflect on your event's success and prove ROI to stakeholders.
    6.  Highlight Attendee Testimonials and Customer Stories
      • Leverage video testimonials, interviews, and post-event surveys to demonstrate your event's past successes.
    7.  Go Further with Your Social Media Promotions
      • Create a Social Media Handle for Your Event
      • #Industry Hashtags are Trending - Use Them!
      • It Pays to Advertise (Using Paid Advertising)
      • Do it Live!
      • Introduce Gamification Across Your Social Channels
      • Share Past Attendee Testimonials
      • Get Your Sponsors, Speakers, and Exhibitors Talking
      • Cross-Post Where Possible
      • Share Behind-the-Scenes Content

    Questions for you:

    1. How many conferences does your company organize each year?
    2. What are some of the most effective ways you market your conference event?

    #CventTip
    #PromotingYourEvent


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    Megha Jetley
    Assistant Manager
    Cvent Marketing Department
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  • 2.  RE: Conference Marketing Tips to Give Your Events a Boost

    User Group Member
    Posted 11-02-2023 06:59

    Questions for you:

    1. How many conferences does your company organize each year? 1
    2. What are some of the most effective ways you market your conference event? Working with sponsors and previous attendees to push out messaging on Social Media and within their own constituencies, as some of our strongest promoters!


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    Cate Liverman
    Director-Constituent Relations
    UVA Medical Alumni Association and Medical School FoundationUnited States
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  • 3.  RE: Conference Marketing Tips to Give Your Events a Boost

    User Group Member
    Posted 11-06-2023 11:43
    • How many conferences does your company organize each year?
      1. Two to Three
    • What are some of the most effective ways you market your conference event?
      1. Creating frequent but unique communications as you get closer to your event date. It helps keep the conference top of mind. Also remember, not every email needs to be densely packed. 


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    Andrea Klinker
    Communications Manager
    NYU - University Development and Alumni RelationsUnited States
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  • 4.  RE: Conference Marketing Tips to Give Your Events a Boost

    Community MVP
    Posted 11-02-2023 08:15
    1. How many conferences does your company organize each year?
      1. Two
    2. What are some of the most effective ways you market your conference event?
      1. Communication to a targeted audience, personal invitations from account managers, promoting great content, compelling and easy-to-understand website


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    Lori Wildman
    Marketing Director
    lwildman@dmainc.com
    DuCharme, McMillen & Associates, Inc.United States
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  • 5.  RE: Conference Marketing Tips to Give Your Events a Boost

    User Group Member
    Posted 11-02-2023 10:23
    1. How many conferences does your company organize each year? We're a 3rd party, so there are thousands if not tens of thousands
    2. What are some of the most effective ways you market your conference event? Typically, our clients handle the marketing on their side utilizing social media and targeted email.  We also find announcing the next year's conference at the current conference helps to get excitement building amongst attendees who are already attending.


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    Julie-Michelle Davis, CMP
    Meetings Manager
    Amex GBT - USA
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  • 6.  RE: Conference Marketing Tips to Give Your Events a Boost

    Posted 11-02-2023 12:54
    1. How many conferences does your company organize each year?
      5 conferences a year plus sporadic virtual symposiums. 
    2. What are some of the most effective ways you market your conference event?
      Email by far. 


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    Chris Townley
    Marketing and Communications Associate
    National Council Of State Housing AgenciesUnited States
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  • 7.  RE: Conference Marketing Tips to Give Your Events a Boost

    User Group Member
    Posted 11-09-2023 06:19
    1. How many conferences does your company organize each year?
      • As an agency, we organize multiple conferences for many different clients.
    2. What are some of the most effective ways you market your conference event?
      • Our clients handle most of their own marketing; however, we do help them with various email campaigns through Cvent.


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    Tori Martinez
    in_person
    Direct Travel
    United States
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  • 8.  RE: Conference Marketing Tips to Give Your Events a Boost

    User Group Member
    Posted 11-16-2023 11:49
    1. How many conferences does your company organize each year? We don't actually host 'conferences' we host private client style events ranging from a drinks opportunity to a large 3 day conference. We probably average about 5 big client events in North America per year.
    2. What are some of the most effective ways you market your conference event? We mostly use personalized follow up from our sales teams since events are private and supposed to only be attended by our clients.


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    Rachel
    NJ
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  • 9.  RE: Conference Marketing Tips to Give Your Events a Boost

    Community MVP
    Posted 11-17-2023 14:43
    1. How many conferences does your company organize each year? We help hundreds of planners organize conferences each year! 
    2. What are some of the most effective ways you market your conference event? We have seen some great marketing from clients on there websites, social media and e-mail blitz's.  Pictures sell! 


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    Colleen Beck
    Director of Sales & Marketing
    The Westin Tampa Bay
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