Hi all, let's begin our next edition of the Tip of the Week discussion! Mobile event apps are changing the way we experience live events. But, as a planner, how do you choose the right mobile event app? So, we've created this guide to help you choose the right mobile event app.
Here's a sneak peek at the guide's 7 essential features in mobile event apps, and what to look for to get them:
1. Content Management System
- Content features that can be segmented
- Personalized schedules
- A native calendar
- Interactive map
- The ability to sync across multiple devices
2. Increased Engagement
Look for:
- Push notifications
- Social media integrations
- Aggregated social feeds
- Social monitoring
- Gamification
- Attendee-to-attendee messaging
- Q&A
- Live polling
3. Exhibitor Engagement
Look for
- Beacons
- Lead collecting + qualifying
- Additional sponsorship revenues
- Location-based notifications
4. Usability, Stability and UX
Look for:
- Testing + QA
- Uptime levels
- A native app for Android + Apple iOS devices PLUS a HTML5 web app
- 24/7 support
5. Measure + Prove ROI
6. Makes Your Life Easier
When looking for a provider, make sure to ask:
- How easy is it to make changes? How long do updates take to reach attendees?
- Can the same surveys be applied to multiple sessions without recreating?
7. An App That's Secure + Support That's Helpful
When looking for a provider, make sure to ask:
- What is support's average response time?
- How often is data backed up?
- Is that data stored? Where?
- Who has access to my data?
Questions for you:
- What are the key features that you look for in a mobile event app?
- How important is user experience when it comes to selecting an event app?
#CventTip #TipoftheWeek
#EventApp------------------------------
Megha Jetley
Manager
Cvent Marketing Department
------------------------------