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  • 1.  Event Trends You Should Know in 2023

    Cvent Staff
    Posted 13 days ago
    Edited by Megha Jetley 13 days ago

    Happy Wednesday everyone! Let's kickstart with our next edition of the Tip of the Week discussion! There are many reasons to be optimistic about the state of the event industry. 2022 saw the resurgence of in-person events. On the other hand, some challenges have emerged, including the impact of rising inflation and ongoing staffing shortages across the board. Despite this, however, demand for events remains high and continues to grow. 

    As we look ahead to 2023, here are the top trends & tips and how they will impact your meetings and events. 

     

    Focus On Cost Savings & Efficiencies 

    With a potential recession looming, businesses will focus heavily on making cost savings and finding efficiencies across their event programs. The need to control costs will also place greater emphasis on event organizers to prove event ROI 

    Top tip: Get visibility across all of your meetings and events to identify where efficiencies can be found and costs reduced. Create standardized processes and use technology to help automate manual tasks 

     

    In-Person Events Embrace Digital Elements 

    Events post-pandemic have become digital. In 2023, in-person events will incorporate more digital touchpoints, supported by technology. More digital touchpoints also offer the opportunity to extend the engagement of your event beyond its traditional start and end dates 

    Top tip: Plan to integrate digital elements into your in-person events to enhance and measure attendee engagement before, during, and after your event. 

     

     More Strategic Use of Event Data 

    Event organizers can capture more data insights than ever before, thanks to digitization. Using event data strategically will also help event organizers translate the impact of their events into quantifiable, measurable outcomes  

    Top tip: To be able to capture the right data, you need the right tools. Ensure you have the right technology in place to see key metrics and inform future event planning. 

    Events Designed with ESG in Mind 

    ESG (Environmental, Social, and Governance) policies demonstrate a company's commitment to key issues like sustainability and diversity 

    Sustainability 

    Sustainability is at the forefront of everyone's mind.  The 2022 ICE benchmarking report found that 59% of event planners see sustainability as a challenge for their businesses. 

    To tackle this, event organizers will be looking to focus on measuring and reporting on the impact of their sustainability efforts.  

    Diversity, Equity, and Inclusion 

    We've seen an increased effort to improve DE&I initiatives within the event industry and this will continue to be a priority in 2023. It could also mean making sure that speakers are selected from a wide range of diverse backgrounds 

    Health and Wellness 

    It's no secret: the stress of the last few years has led to many event organizers feeling overwhelmed and overworked. To mitigate this, there has been a shift to focus on the health and well-being of employees within the industry.  

     

    Rebuilding Partner and Supplier Relationships 

    The event landscape is changing rapidly. Faced with staffing shortages and a more complex set of event requirements, event organizers will need to rely on extended teams of suppliers and partners to help execute their events.  

    Top tip: In this complex landscape, ongoing training and education will be key to staying ahead of the curve and leveling up your skills.  

     

    Technology consolidation will be necessary 

    To achieve greater efficiencies, reduce costs and increase visibility across their meetings and events, companies will look to consolidate their technologies by integrating their tech stack. An integrated tech stack to help flow the data between internal systems, such as Marketing/CRM, HR, finance systems, and more. 

    Top tip: Ensure that your event data isn't siloed from other internal systems. Use a robust event platform that can integrate with your core systems to create a single source of truth and improve measurement. 

    Question for you: 

    • 2023 looks set to be a promising year for meetings and events. How do you plan your events so you can get maximum ROI? 
    • Which of the above tip do you find most useful? 

    As always, feel free to drop your suggestions in the comment section below!  #CventTip


    #MeetingsManagement
    #Creating/ManagingEvents

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    Megha Jetley
    Assistant Manager
    Cvent Marketing Department
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  • 2.  RE: Event Trends You Should Know in 2023

    User Group Member
    Posted 7 days ago
    Hi Megha!

    • 2023 looks set to be a promising year for meetings and events. How do you plan your events so you can get maximum ROI? My role does not have too much of a direct impact on ROI but I would say within my role, making sure to engage the attendees, before and after the event and also managing the room block to avoid unnecessary costs.
    • Which of the above tip do you find most useful? Focus On Cost Savings & Efficiencies 


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    Katie Dreifus
    Registration Manager
    PwC Management Services LPUnited States
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  • 3.  RE: Event Trends You Should Know in 2023

    Posted 6 days ago
    • 2023 looks set to be a promising year for meetings and events. How do you plan your events so you can get maximum ROI? 
      • We've taken some resources in house to maximize ROI on our events.  Instead of outsourcing our event website builds/management we're developing a team to centralize and maintain in house saving money spent on 3rd party vendors.
    • Which of the above tip do you find most useful? 
      • above focuses on cost savings and efficiencies.


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    Amy Lum
    Senior Systems and Tools Specialist
    Boston Scientific CorporationUnited States
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  • 4.  RE: Event Trends You Should Know in 2023

    User Group Member
    Posted 5 days ago
    • 2023 looks set to be a promising year for meetings and events. How do you plan your events so you can get maximum ROI? My role isn't really focused on ROI but we're focused on making sure our team prepares in advance, goes into each event with a well thought out plan, try and set up as many meetings in advance as possible
    • Which of the above tip do you find most useful?  Technology consolidation and figuring out how to improve our flow of data


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    Rachel
    NJ
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  • 5.  RE: Event Trends You Should Know in 2023

    Community MVP
    Posted 2 days ago
    Hi Megha,
    First, I want to THANK YOU for all the great training you provide through these weekly posts. I personally LOVE that you distill it down and make it quick and easy to learn something new!

    • 2023 looks set to be a promising year for meetings and events. How do you plan your events so you can get maximum ROI? 
      • We are forcing (ok, gently nudging) our sales team to leverage our events team for ALL their events. Historically, they have managed their own roundtables and hospitality events. By keeping everything in one place, we will have better data with which to make better business decisions.
    • Which of the above tip do you find most useful? 
      • Strategic use of data!


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    Lori Wildman
    Marketing Director
    DuCharme, McMillen & Associates, Inc.Malaysia
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