How can you as a hospitality industry expert capitalize on this concert-driven booking demand? What are some best practices you follow and practices you avoid?
This does not apply to my work per say since we do mostly internal events but if I was to do an external event I would advertise during busy times in the area.
As an event professional, what are your best practices to avoid other large events that are happening in the same area when planning your own events?
We work closely with the local tourism groups to ensure there are no big events schedule for the time periods that my team would like to host an event.
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Meghan Payne
Travel and Events Coordinator
Corning Incorporated
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Original Message:
Sent: 07-03-2023 08:46
From: Tanvi Kakodkar
Subject: Is Taylor Swift saving the economy?
Happy Monday! We hope you are ready for our next Huddle of the Week!
Popular singer and songwriter Taylor Swift's wildly popular concert 'The Eras Tour' is set to disrupt the hospitality industry as some hotels doubled their prices during her tour dates. The influx of visitors for the tour is accompanied by a steep spike in demand for accommodation in the respective cities across the US and Europe.
The Eras Tour is a tribute to all of Taylor's studio albums and delivers great joy, happiness, and experience to all her fans who fly from all over the country to attend her concert. The weekend she performed in Chicago alone had 97% occupancy rates and over 44,000 room bookings.
Questions for you:
- How can you as a hospitality industry expert capitalize on this concert-driven booking demand? What are some best practices you follow and practices you avoid?
- As an event professional, what are your best practices to avoid other large events that are happening in the same area when planning your own events?
#HuddleoftheWeek
#VoiceIt
#ManagingRoomBlocks
#SourcingaVenue
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Tanvi Kakodkar
Customer Marketing at Cvent
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