It's time for our Huddle of the Week, and this one's all about making your event planning smarter and more streamlined with Jifflenow-specifically, the power of adding tracks!
If you're already running 1-to-1 meetings at your events, tracks let you layer in themed, group-based sessions, so you can educate, demo, and wow more people at once, without breaking your meeting flow.
What's a track?
Think of it as a "series" of related sessions-like product briefings, vertical‑specific demos, expert roundtables, or booth tours-that you run on a schedule. Each track is organized by theme, with its own sessions, rooms, time slots, and capacity controls.
Why use tracks?
- Keep multi‑session content organized.
- Run group formats alongside 1‑to‑1s.
- Route/register attendees and manage check‑ins.
- Track impact with post‑event dashboards.
Common plays we see teams run:
- Product tracks at trade shows: scheduled demos for groups while SDRs/AEs run private meetings in parallel.
- Meet the Expert series: small‑group briefings that scale your SMEs' time.
- Booth tours: every 30 minutes, move groups through exhibits efficiently.
How to set one up:
- Go to your event's Tracks page.
- Click New Track, name it, and add a description.
- Add sessions, link meeting types/topics, and set capacity.
- Publish-and start routing attendees.
Don't see the Tracks option? Your account team can enable it.
Pro tip: The Jifflenow Learning Center offers step-by-step guides, best practices, and videos to help you maximize the benefits of tracks (and other engagement types).
Now let's hear from you:
- Have you used tracks before? What worked well-or what's holding you back?
- If you haven't tried them yet, where could group sessions help you reach more people?
- Do you have any creative ideas for organizing sessions so attendees can find what matters most?
Drop your tips, questions, or success stories in the comments-we're all ears.
#HuddleoftheWeek
#Jifflenow
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Hayley Pellizzon
Team Lead, Product Marketing
Cvent United States
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