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Meeting industry trends shaping the face of events!

  • 1.  Meeting industry trends shaping the face of events!

    Cvent Staff
    Posted 06-06-2022 11:16
    Hey lovely community members, hope you had a great weekend. Now, let's kickstart Monday with a Huddle of the Week discussion centering around the meeting trends you should look out for!

    Meetings have evolved over the years as planners race to adapt to trends that make conferences and events more engaging and dynamic than ever before. Keeping this in mind, I wanted to share a few key trends that are ruling the events industry -

    • Millennials are the decision-makers now: We're all aware of how tech-savvy and social media-savvy millennials have become a larger part of the target audience today. With a higher technological literacy, they value networking and experiences over material goods.

    • Attendees demand a fluid meeting agenda: Gone are the days of static schedules and rather attendees prefer personalized sessions that appeal to different interests and preferences. When they can choose topics that excite them, there's more energy and increased engagement in the room. You can personalize the entire agenda - right from food, and breakout sessions, to activities!

    • Event technology helps planners pull off more than ever before: The events industry and attendee behavior are both evolving at a fast pace. This is why planners are expected to design more complex and innovative experiences. Therefore, event technologies are getting higher adoption rates to help event teams market better, manage guests more efficiently, map out their events in detail, engage with the audience in real-time, track ROI, and more.

    Questions for you:
    • Which event technology development are you looking forward to and how do you think it'll make a difference to your business?
    • Is there any meeting industry trend that you'd like to add to the above list?

    A new mix of virtual, in-person, and hybrid events can be used to help grow revenue. Join us on 16th June 2022, as we sit down with Forrester Consulting to discuss frameworks, event tips, and tools to build pipelines and generate revenue. Register today!

    We look forward to hearing your opinions in the comment section below! #HuddleoftheWeek #VoiceIt
    ​​
    #ManagingVirtualEvents
    #PromotingYourEvent

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    Ridhima Krishan
    Sr. Associate, Customer Marketing
    Cvent
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  • 2.  RE: Meeting industry trends shaping the face of events!

    User Group Member
    Posted 06-09-2022 12:20
    I think the craziest one to think about is that Millennials are the decision-makers now. But I would say the one I look most forward to is Event technology helps planners pull off more than ever before. I can't say if it will make our jobs easier as I think it will just make expectations to impress and innovate each time higher.

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    Katie Dreifus
    Registration Manager
    PwC Management Services LPUnited States
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  • 3.  RE: Meeting industry trends shaping the face of events!

    User Group Member
    Posted 06-09-2022 14:10
    • Which event technology development are you looking forward to and how do you think it'll make a difference to your business? Really looking forward to learning more about how event technology helps planners pull of more than ever before and how to not only make our events better but our lives simpler in the planning
    • Is there any meeting industry trend that you'd like to add to the above list? Love to see more on sustainability being here to stay for events. How to make events more sustainable, how to work with your hotels on sustainability (donating food, sourcing locally)


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    Rachel
    NJ
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  • 4.  RE: Meeting industry trends shaping the face of events!

    User Group Member
    Posted 06-10-2022 08:50
    We are always interested in advancements in event tech to make planners jobs easier and more impactful, but also keeping in mind cost considerations. While we want to provide great experiences for our attendees, we still have budgets to maintain. However, it is a huge plus when tech can make the planning part simpler and easier to execute, lots of cost savings and benefits realized.

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    Bouran Qaddumi
    Sr. Manager, Training
    Church's Chicken
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  • 5.  RE: Meeting industry trends shaping the face of events!

    Community MVP
    Posted 06-10-2022 09:22
    • Which event technology development are you looking forward to and how do you think it'll make a difference to your business? I am interesting in any meeting planning technology that is completed via phone,  With Millennials being the decision makers I believe they like to work via phone.  
    • Is there any meeting industry trend that you'd like to add to the above list? Oculus type site inspections 


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    Colleen Beck
    Director of Sales & Marketing
    The Westin Tampa Bay
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  • 6.  RE: Meeting industry trends shaping the face of events!

    User Group Member
    Posted 06-10-2022 16:33
    I'm looking forward to learning more about Instant Booking, and what kind of workload shift that might be for planners managing room blocks and transient travel.

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    Hallie Loeb
    Event Operations
    CDWUnited States
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  • 7.  RE: Meeting industry trends shaping the face of events!

    User Group Member
    Posted 06-13-2022 12:52
    • Which event technology development are you looking forward to and how do you think it'll make a difference to your business? More clients using more apps, allowing guests to have the agenda and info in their pocket and allowing the client to notify attendees of last-minute changes or reminders.
    • Is there any meeting industry trend that you'd like to add to the above list? Food and Beverage - from creativity, variety, and meeting dietary needs - is a huge trend and will only become more important. Gone are the days of the same old boring chicken and veggies!


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    Gina Allega, CMP
    Senior Program Manager
    BCD M&E
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  • 8.  RE: Meeting industry trends shaping the face of events!

    Posted 06-14-2022 08:05
    These three trends are on point! A generation raised on technology looking for a more fluid, personalized, highly interactive experience that utilizes the best in the current tech universe... no pressure when planning an event ;)

    I agree with another post that the three focus areas of sustainability would be great to see on this list: environmental, economic and social dimensions. There is so much opportunity for the event industry to have positive impacts in these areas.

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    Jennifer Jones
    Senior Event Specialist
    Corning IncorporatedUnited States
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  • 9.  RE: Meeting industry trends shaping the face of events!

    User Group Member
    Posted 06-14-2022 08:57
    • Which event technology development are you looking forward to and how do you think it'll make a difference to your business? The use of mobile apps, beacons and technology that allows people to be autonomous throughout the event journey. While in person is making a comeback, it's efficient for people to be checked in as they walk through a door to a session, rather than wait to be scanned. It's not feasible in all scenarios, but when it could be used it's very beneficial.
    • Is there any meeting industry trend that you'd like to add to the above list? no


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    Beth Vriesen
    Events Registration Admin
    Associated Bank Corporation
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