Open Forum

We have Salesforce integration app set up, however some of the leads aren't transferring through from CVent to Salesforce. Is there something in the basic settings or attendee activity synce settings on the CVent Salesforce app that we should be clicking yes or have as an object to be sync in order to make sure all the leads transfer?

#Integrations

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Martha Siwale
Events Administrator
Scottish Federation Of Housing AssociationsUnited Kingdom
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Hi Martha,

There is many ways to look into the records not being passed over to Salesforce, given the complexity of the potential solutions I suggest reaching out to your account team and they will loop someone from my team in to assist.

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Carl Robinson
Senior Solutions Specialist
Cvent
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This is usually related to synchronization rules, field mappings, or lead qualification criteria rather than a general issue with the integration itself.

A few things worth checking in the Cvent Salesforce integration settings:

Verify that the Lead object is selected and enabled for synchronization.
Review any filters or sync rules that might exclude certain attendees (for example, registration status, event type, or attendee activity requirements).
Check whether required Salesforce fields are missing, as records can fail to create if mandatory values are not populated.
Review the Attendee Activity Sync settings to confirm that the relevant attendee statuses and activities are included.
Look at the integration logs or error reports in the Cvent Salesforce app to identify whether specific leads are failing due to validation rules, duplicate rules, or field mapping issues.

We've seen similar situations where Salesforce validation rules, duplicate management settings, or incomplete field mappings prevented some records from syncing successfully.

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Tom Methews
SalesforceGenericAccountUnited States
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