Open Forum

We have hidden fields on our splash forms that capture the standard 5 utm parameters, they are being mapped to the respective person fields. Is there a way to configure the marketo integration in Splash so I can map the splash fields to Marketo Program member custom fields? The use case is to send the utm data directly to Marketo's program member field, which are connected SFDC's campaign member object UTM fields so we can report UTM on a Campaign Member level. 

#Splash

------------------------------
Victoria Jabbar-Bey
Senior Manager, Marketing Operations
OktaUnited States
------------------------------

Hi Victoria -- Great Question! 

You are able to map UTM fields to your Marketo integration in Splash. Below is an example of how you can map one of the UTM fields along with some more information on the intergation mappings. 

• Splash Object = Contact
• Splash Field = utm_campaign
• Remote Field Name = utmcampaign (this is the name of a Marketo field)

NOTE: You will need to map out a different line for 5 different UTM fields that you want to push into Marketo (i.e. separate field mapping for campaign, source, content, etc.)

Mapping Splash Guests as Marketo Program Members

I hope this helps! 

------------------------------
Sydney Austin
Senior Customer Success Advisor
Cvent | Splash
United States
------------------------------