Open Forum

#ManagingEvents

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Megha Jetley
Manager, Customer Marketing
Cvent Marketing Department
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How do you believe experiential marketing differs from traditional marketing approaches? 

Experiential marketing is much more likely to go viral on social media platforms and reach more broadly with shares and peer-to-peer outreach. It's exciting and attention grabbing, which is vital in today's world of clutter. It's an investment, but one that can have huge reward.

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Cate Liverman
Director of Constituent Relations
UVA Medical Alumni Association and Medical School FoundationUnited States
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In addition to potentially having a "wow" factor, experiential marketing can make more of an impact and be more memorable in the long run. Similar to that quote "They may forget what you said - but they will never forget how you made them feel."

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Lori Wildman
Marketing Director
lwildman@dmainc.com
DuCharme, McMillen & Associates, Inc.United States
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I think that experiential marketing techniques are more likely to leave a lasting impression on customers than traditional approaches.  No one is going to remember that webinar you hosted in three months, but they will remember the event that you hosted where they were able to connect with fellow customers and engage their entire bodies instead of just their minds.

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Jess Olcott
Training Program Coordinator
ETC, Inc.
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- How do you believe experiential marketing differs from traditional marketing approaches? In my opinion, the focus of experiential marketing is on the personas, not the targets. It is about creating unique experiences for attendees that make the event memorable.

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Maria Pedrosa [Designation]
EMEA Event Manager
W.L. Gore & Associates Spain
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I completely agree with the points made about the importance of experiential events in event marketing strategy. These events indeed create memorable and emotional connections through interactive activities, sensory stimulation, and storytelling, which can turn attendees into loyal customers and brand advocates.

To add to this, experiential events also foster a sense of community and belonging among attendees. When people participate in unique, shared experiences, they often feel a stronger connection not only to the brand but also to other attendees. This sense of community can enhance brand loyalty and encourage word-of-mouth marketing, as attendees are more likely to share their positive experiences with others.

Additionally, leveraging data and analytics can significantly enhance the effectiveness of experiential events. By collecting and analyzing data on attendee behavior and feedback, brands can gain valuable insights into what works and what doesn't. This information can be used to continuously improve future events, ensuring they are even more engaging and impactful.

In summary, experiential events are a powerful tool in event marketing strategy because they create lasting impressions, foster community, and provide valuable data for continuous improvement.

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Shannon Fallon
Senior Event Operations Manager
FMR, LLCUnited States
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