System Admins

Is anyone using UTMs to track registrations? 

We are attempting, however, our user experience is to send users to our website first to learn about the event, then to Cvent to register. When the user lands on our website all the UTMs are intact, however, when they click on the Cvent registration link, the UTMs get cut off an default to a REFID=Website. This is not helpful in tracking our paid media efforts. Is there a work around or solution to ensure that the UTMs from our website persist when the user clicks on the Cvent registration link?

Thanks!

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Mary Roberts
Sr. Manager Digital Operations
Teradata CorporationUnited States
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What is the exact path for people to take to get to registration.  How are users getting to your website because it sounds like it should be a separate set of UTM parameters that connects those paths to your website.  Then, you would set up UTM parameters for the links between your website and registration.  

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Courtney Trusty
Global Project Manager
ConferenceDirectUnited States
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Original Message:
Sent: 07-15-2025 14:03
From: Mary Roberts
Subject: Using UTMs

Is anyone using UTMs to track registrations? 

We are attempting, however, our user experience is to send users to our website first to learn about the event, then to Cvent to register. When the user lands on our website all the UTMs are intact, however, when they click on the Cvent registration link, the UTMs get cut off an default to a REFID=Website. This is not helpful in tracking our paid media efforts. Is there a work around or solution to ensure that the UTMs from our website persist when the user clicks on the Cvent registration link?

Thanks!

------------------------------
Mary Roberts
Sr. Manager Digital Operations
Teradata CorporationUnited States
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