Integrations Learning Center

Integrations
Learning Center

Capture and integrate the data most important to you.

Allow event data to flow seamlessly between Cvent and the critical SaaS solutions you use every day.

Visit the App Marketplace to explore available integrations

Explore Integrations resources

Getting started

Welcome to Integrations! We’re excited to get started and help launch your event.

Recommended training

The Advanced Features course will show you available integrations in Cvent and how to troubleshoot multiple admin features, including Meeting Request forms. It will also cover how to create and manage process forms in your account.

Popular topics

 
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Setup

What integrations are available for Event?
What integrations are available for Surveys?
Cvent Developer Hub
Adding Integration Contacts to Account

Google Analytics

Using Google Analytics with Cvent
Google Analytics Overview
Configuring Google Analytics
What data is transferred?

Additional support

Cvent and Marketing Automation Systems
Guide to Integrating Events with Passkey
Achieve More with Event Data Integrations
Maximize Sales & Marketing Integrations

Salesforce Integration topics

Overview

Cvent Integration Hub: Salesforce
Cvent Salesforce App Integration
Cvent Salesforce App Overview
Cvent Salesforce App Requirements

Setup

Cvent Salesforce App Setup
Cvent Salesforce App Installation
Getting Started with Salesforce Tutorial
Cvent Salesforce App Release Notes

Salesforce Pardot

Salesforce Pardot Overview
Authorizing the Pardot Integration
Integrating Pardot with Your Event
Integrating Pardot with your Session

Marketo Integration topics

Setup

Cvent Integration Hub: Marketo
Marketo Engage Overview
Getting Started with Marketo Tutorial
Configuring the Marketo Integration
Marketo Engagement Data Integration

Customize

Importing and Exporting Contacts
Configuring Marketo Custom Objects
Marketo LeadCapture Integration
Campaign for the Marketo Integration
How are leads synced to a Marketo program?

FAQ

What ways can I sync data to Marketo?
Change Marketo Partition that Syncs Data
Can I trigger a manual sync?
What event fields are available as tokens?
How do I manually update my tokens?

HubSpot Integration topics

Overview

Cvent Integration Hub: HubSpot
HubSpot Overview
Getting Started with HubSpot Tutorial
Complete Guide to Integrating Events

Setup

Authorize the Hubspot Custom Integration
Setup a HubSpot Integration in Your Event
Integrating Hubspot Custom with Event
Integrating Hubspot Custom with Session

FAQ

How do I manually sync my Cvent fields?
Why aren't some of my attendees syncing?
Do changes in HubSpot sync back to Cvent?

Join the conversation

Integrations discussions

  • Discussion

    HI Mark, The documentation for user requirements can be found here. ------------------------------ Carl Robinson Senior Solutions Specialist Cvent ------------------------------

  • Discussion

    Carl, Would you be so kind as to elaborate? Does this mean the dedicated integration user we created in Salesforce has to be a full System Administrator to both establish the connection and to execute ...

  • Discussion

    Hi Todd, Our country codes passed via the Marketo integration will not be 3 characters, we pass the 2 character ISO-3166-Alpha 2 codes. As for the region codes they should be passed in the 2 character ...

  • Discussion

    Hi Mark, The API access only user does not have the needed permission in order to run the Cvent Salesforce App, an administrator user will be required. ------------------------------ Carl Robinson Senior ...

  • RE: Salesforce Integration

    Posted by: Carl Robinson, 01-30-2026 08:27
    Discussion

    Hi Martha, There is many ways to look into the records not being passed over to Salesforce, given the complexity of the potential solutions I suggest reaching out to your account team and they will loop ...

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Product news

Subscribe to product updates to stay up to date on product enhancements and new features available.

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Submit a product idea

Submit and vote on fresh product ideas and enhancements to help drive the future of Cvent and power your virtual, hybrid, and in-person event programs. We look forward to hearing your feedback!

Submit an Integrations idea

Beta Program Opportunities

Cvent's Beta Programs let you try new features early and shape the final product with your feedback. Join us to influence future product developments.

Join upcoming Beta Programs

Customer stories


Capital Group

“We’ve started to integrate Cvent with many other software platforms, like Salesforce. From a data perspective, it’s vitally important because now everything is in one place. Capital Group has always done a phenomenal job in really looking at that data holistically, and Cvent has been great in helping us compile that data to make it much more consumable and actionable.”

Ajith Krishnankutty, Vice President of Experiential Marketing

See full customer story


CAIS

“The MarTech integration we’re using with Salesforce is great for real time updates into campaigns, creating and updating contacts, and so on. As a result, we’ve had a more seamless experience with registration and numbers have gone up.”


Andrew DePaul, Senior Vice President of Digital Marketing

See full customer story