Connecting Cvent to Pardot
Login to Cvent. Click the 
icon in the top-right corner, then Admin. From the left-hand navigation, click Integrations, then Integration Apps. Find the Pardot app and click Set up.
Click Add a new account and give your configuration a name. Select your Salesforce Environment and Pardot Environment according to where your account is located. Finally, provide your Pardot Business Unit ID. Click Create.
You’ll be prompted to log in to your Salesforce account. Enter your credentials and click Log In.
Review the requested permissions and select Allow.
You'll see a confirmation that you’ve created a connection. Click Next and add a new authentication. Name it, then click Create. You will be taken to a login screen where you must input your Cvent account number, username, and password. If you have admin permissions and have Single Sign-On enabled on your account, you can sign in through SSO instead. When you’re ready, click Log In.
After you’ve authenticated, the last step is to map custom fields. You can map data by selecting a Cvent custom field and matching it to a Pardot field. Make sure the data types of your Salesforce fields match with Cvent fields. Click add a new mapping to add more fields as needed.
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NOTE: Registration and internal questions are not currently supported.
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Once you're done, click Finish.
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NOTE: By default, Cvent will map First Name, Last Name, Email Address, Title, and Company.
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You’re now connected and can start using the integration.