Open Forum

• If you're using Attendee Hub, take advantage of Exhibitor Management features within the Attendee Website and Event App. Follow these steps in the Exhibitor Management Portal to allow your exhibitors to spotlight their organization:
  • Add your exhibitors, if applicable: If you haven't already added your exhibitors to your event, add or import them now.
  • Add sponsored sessions, if applicable: Follow instructions in this KB article to add sponsored sessions to your event. Within the All Sessions tab of the Attendee Website, sponsored sessions will be marked with a "Sponsored by" message that includes the exhibitor's name and logo. Attendees will also see a list of the sessions an exhibitor is sponsoring while viewing the exhibitor's profile on the Attendee Website. Exhibitors can view their sponsored sessions when they log into their portal, and export leads from session participants, if you've allowed them to access this information.
  • Add sponsor lists, if necessary: If you have different levels of sponsorship in your event, add sponsorship levels and assign exhibitors to the correct level.
  • Set up registration for booth staff: Make sure the booth staff have the option to add a profile image to their virtual booth profiles, if desired. However, Exhibitor Admins do not have access to update their booth staff's profile images from the Exhibitor Portal.
  • Add exhibitor categories: You can choose to assign exhibitors to categories, allowing attendees to view exhibitors by type as well as a list.
  • Assign featured exhibitors: Follow these instructions to add featured exhibitors within your event. They'll appear on the Home page of your Attendee Website and Event App.
  • Add exhibitor content: To help attendees learn more about an organization, add content to exhibitor profiles, or allow exhibitors to add their own.
  • Display custom fields as exhibitor filters, if applicable: If you're using custom exhibitor fields, you can choose to display specific fields as exhibitor filter options within your Attendee Website and Event App.
  • Decide if exhibitors should have access to engagement metrics: You can allow exhibitors to access their organization's engagement metrics from the Exhibitor Portal if desired. 
  • Decide if attendees need to opt-in to sharing with exhibitors: If you would like to allow attendees to opt-out of sharing information with exhibitors, configure Attendee Opt-In.
  • Add exhibitor engagement features: Now that you've configured your Exhibitor Management Portal for exhibitors, turn on engagement features for your exhibitors' staff to use.

• Which Exhibitor Management tool hack would you share to maximize ROI for sponsors? 
• How do you ensure to put the spotlight on your sponsor's organization during virtual events?

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#ManagingOn-site
#ManagingVirtualEvents
#ReportingandInsights

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Ridhima Krishan
Sr. Associate, Customer Marketing
Cvent
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We do not have sponsors for our events, but we are often sponsors for industry events. I am so frustrated when those events do not use Cvent, because the exhibitor portals I work in as a sponsor are not nearly as robust or user-friendly as Cvent!

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Lori Wildman
Senior Marketing Operations Manager
DuCharme, McMillen & Associates, Inc.United States
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We unfortunately don't have events that require needing exhibitor management but it looks like a great tool!

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Rachel
NJ
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Any of the features that give exhibitors to add a personal touch -  like booth staff photos, documents, etc. - help engage sponsors at a deeper level, making them feel a bit more invested in the event. We haven't had sponsors for virtual events, but the simplest and easiest way is to highlight them during a session - having logos on presentation materials or inviting them to co-facilitate a session.

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Bouran Qaddumi
Sr. Manager, Training
Church's Chicken
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We used the Exhibitor portal to manage 26 individual partners for a conference. The best tip I found was being able to send reminders to the exhibitors through the portal to complete tasks such as uploading their company logo, including their contact information and uploading files to their page. These reminders send automated emails to the exhibitors and helped alleviate back and forth emails when the system would send them with the direct link to login. It was a life saver when managing 26 different organizations!

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Vicki Clancy
Events Coordinator
CDWUnited States
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So we have moved to entirely virtual events when we do company wide events. Because we lose some of the networking & therefore some of the visibility from our sponsors, we are setting up exhibitor booths and planning to incorporate appointments so that we can give those sponsors just a little extra visibility. We will also incentivize our attendees who set & attend a minimum number of appointments to ensure that time is not wasted!

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Kaitlin Feist
Marketing Programs & Events Specialist
Dakota Supply Group, USA
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We have used this module for internal facing events that are more like a vendor fair or career fair. Giving ownership of submitting (and formatting!!!) information to our "exhibitors" has helped us gain better buy in from the folks that might otherwise miss deadlines or wait until the very last minute to provide information. It becomes a mini project for them that they all seem to enjoy managing and sharing the metrics in with others, especially their leadership members ;) They have a direct measurement of success using this tool that doesn't exist with other projects they work on.

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Jennifer Jones
Senior Event Specialist
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The Exhibitor Management looks great. Definitely  a great tool to use for an event.

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Jonathan stanaj
Events Manager
United Federation of TeachersUnited States
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While I don't use the exhibitor tool in my current role, I have been on both side of it as a user and an admin. Definitely the most easy to use and the best reporting.

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Beth Vriesen
Events Reg Admin
Associated Bank Corporation
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I haven't had any direct work with exhibitors or sponsors during virtual events but I think the comments below are super helpful!

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Katie Dreifus
Registration Manager
PwC Management Services LPUnited States
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