Open Forum

 View Only
Expand all | Collapse all

Engagement Strategies That works best for every event

  • 1.  Engagement Strategies That works best for every event

    Cvent Staff
    Posted 10-03-2022 09:29

    Happy Monday to all the members! Time to begin with our Huddle of the Week post! 

    We all know how important audience engagement is for the success of any event. Whether in-person or online, event organizers want attendees to pay attention and participate. In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event's success. Expert event planners and organizers understand that choosing the right audience engagement strategies can make or break an event.  

     Whether you're a new planner working on your first event or a seasoned professional looking for the latest tips, this list can help. 

    • Understand your audience. 
    • Determine which metrics you will use to measure engagement. 
    • Incorporate the use of a mobile event app. 
    • Invite skilled moderators to participate. 
    • Incorporate interactive event technology. 
    • Offer swag or special perks to attendees. 
    • Utilize live-polling technology 
    • Include a networking session in your event agenda. 

     

    Question for you:

    • Which of the above tips works best for you? 
    • Share an Engagement Strategy (which is not listed above) that works best for your event 

     

    Feel free to drop in your thoughts below! #HuddleoftheWeek #VoiceIt

    ​​
    #ManagingOn-site
    #ManagingVirtualEvents

    ------------------------------
    Megha Jetley
    Assistant Manager
    Cvent Marketing Department
    ------------------------------


  • 2.  RE: Engagement Strategies That works best for every event

    User Group Member
    Posted 10-07-2022 05:41
    Which of the above tips works best for you? We've incorporated all of the tips at some point in our events over the years. They are all quite effective, but ultimately I believe understanding your audience and what drives them is key to finding the right mix of engagement strategies that will have the most impact

    Share an Engagement Strategy (which is not listed above) that works best for your event
    Giving attendees an opportunity to share feedback in some manner is a great way to generate ideas but also lets them know that their input matters. We've used polling, surveys, and physical feedback stations (ex. boards set up with particular questions and attendees can leave responses on Post-It Notes, etc.) 

    ------------------------------
    Bouran Qaddumi
    Sr. Manager, Training
    Church's Chicken
    ------------------------------



  • 3.  RE: Engagement Strategies That works best for every event

    Community MVP
    Posted 10-07-2022 08:20
    Happy Friday to all the Celebrities!

    • Which of the above tips works best for you? 
      • understand your audience (target audience, segmentation)
      • skilled moderators (we have one in particular that I just love)
      • utilize live polling (we do this as a requirement to offer CPE, and we ask questions that will help us understand the client/prospect's environment better, which gives us valid business reasons to connect with them to discuss their needs)
    • Share an Engagement Strategy (which is not listed above) that works best for your event 
      • We are currently only doing webinars, although we occasionally do a virtual lunch and learn, where we allow everyone to be on camera and on mic so that they can interact and collaborate. However, in every event we do, FOLLOW UP is key. We (marketing) have been working closer with the sales team this year to ensure that all our hard work is paying off by having a solid sales team follow-up plan.


    ------------------------------
    Lori Wildman
    Senior Marketing Manager
    DuCharme, McMillen & Associates, Inc.United States
    ------------------------------



  • 4.  RE: Engagement Strategies That works best for every event

    User Group Member
    Posted 10-07-2022 12:39
    • Which of the above tips works best for you?  At some point or another we've tried everything. Understanding your audience is most key, we find mobile apps help if the event warrants it (complex agenda or multiday. It's sometimes overkill for a simple thing), skills moderators, swag.
    • Share an Engagement Strategy (which is not listed above) that works best for your event  In addition to skilled moderators, we've found getting speakers some TedX style or specific coaching prior to sessions goes a long way towards significantly improving both the speaker as well as the audiences perception and engagement with the speaker.


    ------------------------------
    Rachel
    NJ
    ------------------------------



  • 5.  RE: Engagement Strategies That works best for every event

    User Group Member
    Posted 10-07-2022 12:58
    • Which of the above tips works best for you? 
      • Understanding your audience - If you don't know your audience to start with, any engagement you try to use will not work
      • Use of a mobile app - not only is this convenient for the attendee but it also allows you to track engagement
      • Offer swag and perks - everyone loves freebies and giveaways This is a great incentive
    • Share an Engagement Strategy (which is not listed above) that works best for your event 
      • Using post-event surveys is a great way not only to understand feelings about a particular event but understand your audience better as a whole. You can also incorporate questions that will help you improve in the future.


    ------------------------------
    Gina Allega, CMP
    Senior Program Manager
    BCD M&E
    ------------------------------



  • 6.  RE: Engagement Strategies That works best for every event

    User Group Member
    Posted 10-07-2022 15:57
    Which of the above tips works best for you? 
    • Incorporate interactive event technology
    • Utilize live-polling technology 
    • Include a networking session in your event agenda 

    Share an Engagement Strategy (which is not listed above) that works best for your event 
    We've generated additional engagement by asking attendees to be a part of the content development. For an internal event that we held, we did a drawing giving folks the chance to collaborate with our keynote speaker before the conference and help that speaker during content development. It was a professional development "prize" and gave the winner exposure to an internal leader. The post event survey had so many comments about this and asked when we would be doing it again for other events. 


    ------------------------------
    Jennifer Jones
    Senior Specialist
    ------------------------------



  • 7.  RE: Engagement Strategies That works best for every event

    Posted 10-10-2022 10:14
    Which of the above tips works best for you? We use many of the tips above, but understanding your audience is key. Live polling is also great for keeping your audience engaged. 

    Share an Engagement Strategy (which is not listed above) that works best for your event. Utilizing post event surveys is a great way to get more information and generate new ideas for events in the future.  

    ------------------------------
    Elizabeth Rathje
    Assoc Events Coordinator
    ------------------------------



  • 8.  RE: Engagement Strategies That works best for every event

    User Group Member
    Posted 10-10-2022 16:38
    I like offering branded swag or special perks to the attendees, they really enjoy this and a lot of people will take things back to their families or coworkers which is getting our name out there.

    ------------------------------
    Teresa James
    Director of Sales and Marketing
    DoubleTree Gainesville
    ------------------------------



  • 9.  RE: Engagement Strategies That works best for every event

    User Group Member
    Posted 10-11-2022 08:47
    • Understand your audience. 
    • Determine which metrics you will use to measure engagement. 
    • Incorporate the use of a mobile event app. 
    • Invite skilled moderators to participate. 
    • Incorporate interactive event technology. 
    • Offer swag or special perks to attendees. 
    • Utilize live-polling technology 
    • Include a networking session in your event agenda. 

     

    Question for you:

    • Which of the above tips works best for you? We have used all of these tips for successful events. 
    • Share an Engagement Strategy (which is not listed above) that works best for your eventBreakout sessions! 


    ------------------------------
    Olivia Popofski
    Marketing Coordinator
    Sun Life Assurance Company of Canada and AffiliatesCanada
    ------------------------------



  • 10.  RE: Engagement Strategies That works best for every event

    Community MVP
    Posted 10-14-2022 13:24
    As a hotelier these are all great idea's to share with new planners that are looking for idea's.  Thank you all for the great tips and best practices I've enjoyed reading and learning!

    ------------------------------
    Colleen Beck
    Director of Sales & Marketing
    The Westin Tampa Bay
    ------------------------------



  • 11.  RE: Engagement Strategies That works best for every event

    User Group Member
    Posted 10-17-2022 16:08
    Attendees love free things or winning free things. I've used a lot of swag, random wheel spins for gift cards previously.

    ------------------------------
    Katie Dreifus
    Contractor
    PwC Management Services LPUnited States
    ------------------------------



  • 12.  RE: Engagement Strategies That works best for every event

    User Group Member
    Posted 10-19-2022 10:12
    • Which of the above tips works best for you? We typically offer swag in most of our events, and always include a networking session and also a networking social hour.
    • Share an Engagement Strategy (which is not listed above) that works best for your event - we always include team building or give back opportunity in most of our internal meetings. There is something about working together on a project with someone else out of your element.


    ------------------------------
    Beth Vriesen
    Events Technology Admin
    Associated Bank Corporation
    ------------------------------



  • 13.  RE: Engagement Strategies That works best for every event

    User Group Member
    Posted 10-26-2022 10:19
    • Which of the above tips works best for you? Mobile app, event tech and swag always work!
    • Share an Engagement Strategy (which is not listed above) that works best for your event: We always have small rooms available for customer meeting suites which allows our attendees a chance to have 1:1 private meetings with their customers.


    ------------------------------
    Rebecca Quinn
    Corporate Events Manager
    Transplace Texas, LPUnited States
    ------------------------------